podcast marketing
Package your Words. Share your Content. Promote your Passion!
The tools our team offers below will help you market your podcast–growing both your show’s audience and profitability!
Marketing Documentation
Having a set of professionally-crafted sales tools can help you and your team’s efforts to grow your podcast’s reach and/or revenue potential. Our team will work with you to create a set of tools to help you:
Introduce your show to new contacts and audiences Provide information on your show to potential sponsors Help potential sponsors better understand the podcasting space
These tools are great for sharing on your website, in emails, on social media, and more!
One Sheet
You can use a One Sheet for your podcast as a descriptive introductory piece for new contacts.
Advertising Guidelines
Advertising Guidelines for your podcast provide a reference sheet for potential sponsors.
Full Media Kit
A Media Kit for your podcast combines your One Sheet and Advertising Guidelines into a full package.
Advertising Sales Support
Selling sponsorships can not only defray your production costs, but can also help support your podcast’s growth. Our team will provide ongoing advertising and sales support services to:
Help you decipher and target the best potential sponsors for your show Create the statistics reports that many current advertisers require Participate in sales calls Provide ongoing campaign and strategy insight
Having an experienced team working with you can make the difference in realizing your podcast’s true monetization potential!
Statistics Reporting
Having a system for Reporting your podcast’s downloads ensures that you will have the desired numbers readily available for any potential sponsors who show interest.
Ad Sales
Our team of marketing and podcasting pros can assist directly with your Ad Sales process.
Strategy Sessions
Considering a new strategy or approach to marketing your show? Need insights on the latest podcast trends and consumer behavior? Want custom tips on growing your audience or appealing to a new set of sponsors? Our team of podcast consultancy professionals will conduct Strategy Sessions upon request!
Audio/Visual Support
Beyond the episodes themselves, there are a variety of other audio and visual assets that can be used to grow and market your podcast. Our talented team of editors, producers, and designers can create projects that:
Highlight your show’s best moments Fulfill the advertising needs for your contracted sponsor spots Provide visual elements for use on websites, social media, and other outlets
Audio Assets
Commercials
Congratulations on selling an ad spot for your show! Now, turn to our team of podcast ad producers for a professional sounding commercial for your sponsor.
Show Bumpers
Adding a new segment to your show? Want a new bumper to freshen up your episodes? Our team of editors and sound engineers can create a Show Bumper to meet your needs.
Sizzle Reels and Other Custom Audio
Sometimes, in order to secure a potential sponsor or land a high-profile guest, your best move is to submit examples for their review. However, sending a quick collection of clips as a Sizzle Reel can be more impactful in certain situations than sending links to full sample episodes.
Video Assets
Video Services
Though pure podcasting is audio-only, there are a variety of reasons to create Videos for your marketing needs–to use on social media, YouTube, or your website!
Graphic Design
Our talented Graphic Design team is ready to create image elements for your marketing needs, including show/episode art, social media posts, and website content.
Add Your Show to Flint Stone Media’s Media Kit
All Flint Stone Media clients are eligible to opt-in for inclusion in our joint media kit. Details coming soon!
We look forward to helping you ignite!
Social Media and Newsletters
Word-of-mouth is still the best way to capture new listeners for a podcast, because people trust the opinion of those they know. Social media allows the opportunity to take that concept into the digital space. Our social media offerings provide the support you need to:
Social Media
Our Social Media Marketing team will provide the online marketing support your show needs.
Newsletters
Keep your podcast’s latest news in your follower’s inboxes with our team’s professional help. Decrease your time commitment while increasing your open rates!