“The only thing more powerful than your voice is your spirit to use it.”

Build Your Brand Through the Power of Podcasting

Your DIY resource for a SOLID podcast launch!

Producer Jaime’s Gift to You!

An award-winning professional podcast Host and Executive Producer since 2014, Producer Jaime just LOVES talking about podcasting and giving back to the industry that has given her so much.

Get a Taste with Her Sizzle Reel of Tips:

Part I: The Conceptual Side of Launching:

In Part 1 of my initial series of episodes, Thoughts Before Launching: The What, I wanted to start you off with my #1 piece of advice when going into podcasting your brand: do NOT make your show one long sales pitch. In other words, no infomercials, please. Listen in and let's do this...!
In Part 2 of my initial series of episodes, Thoughts Before Launching: The Why, I’m going to take you through one of my very first exercises I do with new clients when developing their shows: My Mirror Exercise. We all should know why we are podcasting; but, did you know there are actually TWO sides to that very important question? Listen in and let's do this...!
In Part 3 of my initial series of episodes, Thoughts Before Launching: The Who, I guide you through taking a close look at your relationships and connections to figure out who can best help you establish your podcast as you’re getting off the ground and who can help grow your show over time and how. I’ll break down the 5 categories of your ecosystem, helping you think through who belongs to yours, while you make some lists as you listen along. Then, I’ll shed light on how to mine those lists to discover the opportunities that might exist for you, your show, and your brand. Listen in and let's do this...!
In Part 4 of my initial series of episodes, Thoughts Before Launching: The When, we’ll talk about how often you should plan on releasing your episodes–starting first with one of the most common misconceptions. Then, I’ll shed some light on what goes into the craft of podcasting, when it makes sense to increase your frequency, what you need to anticipate and prepare your podcasting process for, and balancing your own plate with your audience’s expectations. Listen in and let's do this...!
In Part 5 of my initial series of episodes, Thoughts Before Launching: The How, I begin with describing the two most common types of show formats. But, we won’t stop there! I’ll then share with you several other options beyond just those two most popular ones. And, I’ll present the possibilities to you by shedding light on which formats work really well as full episodes versus those that lend themselves more to being used as segments. Plus, I’ll include a BUNCH of examples (also linked in the show notes for you), so you can hear how others have brought these formats to life. Listen in and let's do this...!
Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...!
In Part 1 of my initial series of episodes, Thoughts Before Launching: The What, I wanted to start you off with my #1 piece of advice when going into podcasting your brand: do NOT make your show one long sales pitch. In other words, no infomercials, please. Listen in and let's do this...!
May 16, 2022
In Part 2 of my initial series of episodes, Thoughts Before Launching: The Why, I’m going to take you through one of my very first exercises I do with new clients when developing their shows: My Mirror Exercise. We all should know why we are podcasting; but, did you know there are actually TWO sides to that very important question? Listen in and let's do this...!
May 16, 2022
In Part 3 of my initial series of episodes, Thoughts Before Launching: The Who, I guide you through taking a close look at your relationships and connections to figure out who can best help you establish your podcast as you’re getting off the ground and who can help grow your show over time and how. I’ll break down the 5 categories of your ecosystem, helping you think through who belongs to yours, while you make some lists as you listen along. Then, I’ll shed light on how to mine those lists to discover the opportunities that might exist for you, your show, and your brand. Listen in and let's do this...!
May 23, 2022
In Part 4 of my initial series of episodes, Thoughts Before Launching: The When, we’ll talk about how often you should plan on releasing your episodes–starting first with one of the most common misconceptions. Then, I’ll shed some light on what goes into the craft of podcasting, when it makes sense to increase your frequency, what you need to anticipate and prepare your podcasting process for, and balancing your own plate with your audience’s expectations. Listen in and let's do this...!
May 23, 2022
In Part 5 of my initial series of episodes, Thoughts Before Launching: The How, I begin with describing the two most common types of show formats. But, we won’t stop there! I’ll then share with you several other options beyond just those two most popular ones. And, I’ll present the possibilities to you by shedding light on which formats work really well as full episodes versus those that lend themselves more to being used as segments. Plus, I’ll include a BUNCH of examples (also linked in the show notes for you), so you can hear how others have brought these formats to life. Listen in and let's do this...!
May 30, 2022
Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...!
February 13, 2024
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Part II: The Technical Side of Launching:

Now that we have fully explored the conceptual side of your launch, we are getting into our next series of episodes: the Technical Side of Launching. And, in this Prelude episode, I’ll give you a top-to-bottom run through of the process, so that you have a clear idea of how it all works from start to finish. I’ll start with a review of the equipment you need and methods for recording your show and take you all the way through getting your podcast launched and distributed on the major platforms–covering 8 main steps in all. And, if you’ve already launched your podcast, let this episode be a double-check of whether you missed anything important. Then, in the episodes to follow, I’ll take you into a deep dive on each of these steps as we complete the technical side of your launch. Listen in and let's do this...!
In Part 1 of this next series of episodes, The Technical Side of Launching, I’ll be diving deeper into the first two parts of my roadmap of 8 steps involved in the technical side of launching your podcast: Equipment and Getting Connected for Remote Recordings. I’m sharing with you details on the equipment you’ll need to launch your podcast (the HARDWARE side) and providing suggestions on how you can connect for remote recordings (the SOFTWARE side). I’m going to explain how to get yourself set up technically for various typical recording scenarios: solo, remote, and in-person. Check the show notes for the link to my Equipment Guide and follow along with this episode, so you can make the most informed decision for your show’s format and yourself (including based on your budget.) Listen in and let's do this...!
In Part 2 of this next series of episodes, The Technical Side of Launching, I’ll cover for you both various methods of recording AND how to prep your space for optimal sound. I’ll begin by explaining how your recording options split into two basic categories: hardware versus software. And, in terms of the software, I’ll run through the three different types of software options: your editing program, your connection software, and standalone recording program–also touching on the pros and cons of single track versus a multi-track recording. And then, yes, in this episode, I will FINALLY be covering the “Where” side of your setup with tips on choosing the best space and then how to optimize it for your sound. Plus, I’ll reveal my most critical point about the recording process and share tips for handling sound issues in real time while recording. This episode is chock-full of recording session know-how. So, listen in and let's do this...!
In Part 3 of this series of episodes, The Technical Side of Launching, I’ll cover for you the two pieces of content required for you to submit your show to the platforms: your trailer track and your show art. I’ll begin with a bit of history of the trailer episode, so you can understand the purpose behind it. Then, I’ll share the two options people typically consider when deciding on how to introduce their show to the world, along with two other approaches I’ve developed launching dozens of podcasts over the years. Next, I’ll turn towards tips on your show art, beginning with the main specifications required by the podcast platforms, so yours isn’t rejected. Then, I’ll guide you through several considerations for the design of your show art–both what to do and mistakes to avoid. Plus, I’ll share my thoughts on the debate of having your own image as part of your show art or not. When is it important to show your face, and when is it perhaps a waste of your graphic real estate? And, finally, I’ll help you find resources to secure your own show art. It’s another episode chock-FULL of tips to help you podcast your brand in the best way for YOU! Listen in and let's do this...!
In Part 4 of this series of episodes, The Technical Side of Launching, I will take you through the final two steps of the process: publishing (creating your podcast’s hosting account) and distribution (submitting your show to the podcast player platforms). First, I’ll explain the purpose of your podcast’s hosting account and cover the basics of setting it up for your show. I’ll include advice on how to optimize your account to maximize your podcast’s discoverability. Then, I’ll break down your podcast’s RSS feed URL (essentially, its address on the internet) and how you submit your RSS feed to the podcast players, so your show can be heard on all the platforms. Break out those fireworks, because it’s launch time!! Listen in and let's do this...
Now that we have fully explored the conceptual side of your launch, we are getting into our next series of episodes: the Technical Side of Launching. And, in this Prelude episode, I’ll give you a top-to-bottom run through of the process, so that you have a clear idea of how it all works from start to finish. I’ll start with a review of the equipment you need and methods for recording your show and take you all the way through getting your podcast launched and distributed on the major platforms–covering 8 main steps in all. And, if you’ve already launched your podcast, let this episode be a double-check of whether you missed anything important. Then, in the episodes to follow, I’ll take you into a deep dive on each of these steps as we complete the technical side of your launch. Listen in and let's do this...!
June 6, 2022
In Part 1 of this next series of episodes, The Technical Side of Launching, I’ll be diving deeper into the first two parts of my roadmap of 8 steps involved in the technical side of launching your podcast: Equipment and Getting Connected for Remote Recordings. I’m sharing with you details on the equipment you’ll need to launch your podcast (the HARDWARE side) and providing suggestions on how you can connect for remote recordings (the SOFTWARE side). I’m going to explain how to get yourself set up technically for various typical recording scenarios: solo, remote, and in-person. Check the show notes for the link to my Equipment Guide and follow along with this episode, so you can make the most informed decision for your show’s format and yourself (including based on your budget.) Listen in and let's do this...!
June 13, 2022
In Part 2 of this next series of episodes, The Technical Side of Launching, I’ll cover for you both various methods of recording AND how to prep your space for optimal sound. I’ll begin by explaining how your recording options split into two basic categories: hardware versus software. And, in terms of the software, I’ll run through the three different types of software options: your editing program, your connection software, and standalone recording program–also touching on the pros and cons of single track versus a multi-track recording. And then, yes, in this episode, I will FINALLY be covering the “Where” side of your setup with tips on choosing the best space and then how to optimize it for your sound. Plus, I’ll reveal my most critical point about the recording process and share tips for handling sound issues in real time while recording. This episode is chock-full of recording session know-how. So, listen in and let's do this...!
June 20, 2022
In Part 3 of this series of episodes, The Technical Side of Launching, I’ll cover for you the two pieces of content required for you to submit your show to the platforms: your trailer track and your show art. I’ll begin with a bit of history of the trailer episode, so you can understand the purpose behind it. Then, I’ll share the two options people typically consider when deciding on how to introduce their show to the world, along with two other approaches I’ve developed launching dozens of podcasts over the years. Next, I’ll turn towards tips on your show art, beginning with the main specifications required by the podcast platforms, so yours isn’t rejected. Then, I’ll guide you through several considerations for the design of your show art–both what to do and mistakes to avoid. Plus, I’ll share my thoughts on the debate of having your own image as part of your show art or not. When is it important to show your face, and when is it perhaps a waste of your graphic real estate? And, finally, I’ll help you find resources to secure your own show art. It’s another episode chock-FULL of tips to help you podcast your brand in the best way for YOU! Listen in and let's do this...!
June 27, 2022
In Part 4 of this series of episodes, The Technical Side of Launching, I will take you through the final two steps of the process: publishing (creating your podcast’s hosting account) and distribution (submitting your show to the podcast player platforms). First, I’ll explain the purpose of your podcast’s hosting account and cover the basics of setting it up for your show. I’ll include advice on how to optimize your account to maximize your podcast’s discoverability. Then, I’ll break down your podcast’s RSS feed URL (essentially, its address on the internet) and how you submit your RSS feed to the podcast players, so your show can be heard on all the platforms. Break out those fireworks, because it’s launch time!! Listen in and let's do this...
July 4, 2022
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