PYB Episode 85: Creating Your Media Kit, with John Jay Wiley (Podcasting 102)

Building Your Brand Through the Power of Podcasting

No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance–like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your audience is. You need to instantly relay the value of your audience as their customer base and your compatibility for solving that sponsor’s pain points. So, now that you know WHY you need one, listen in to my conversation on creating your media kit with my Professional Podcasting Peer Guest, John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast. We not only get into how to put one together, but you will be amazed at all of the partnership and monetization potential a great media kit can bring–especially when you hear John’s results! Then, check out the episode’s show notes to download our sample kits. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let’s do this…!

Link to Sound File for Sight Impaired: Click Here

Host, Lead Editor, and Executive Producer: Producer Jaime (“Jemmy”) Legagneur | Email Me! (

My Workshops: Launch Strong and/or Maximize Your Podcast’s Potential with my Workshops!

Tip #12 from 2/15/2023: How to Find Your Perfect Partner–Your Co-host! (Instagram | TikTok)

Tip #39 from 3/27/2023: Mobile Podcasting: Dynamic Microphones are a MUST (Instagram | TikTok)

Pro Podcast Peer: John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast

More About John: John Jay Wiley is a retired Baltimore Police Sergeant, turned Radio and Podcast Personality. His career in the Baltimore Police Department ranged from Patrol, to violent crime suppression special operations units and the investigation of violent drug gangs. During his Police Career he was also detailed to the United States Drug Enforcement Administration, to investigate and apprehend violent narcotics traffickers and gangs. His police career was cut short, during an act of extreme violence, that led to permanent disabling injuries. After retiring from Police work, he began to pursue a career in radio and is now able to combine his two passions with the Law Enforcement Talk Show. The show started as a Podcast in March of 2017 and was recruited by a radio station. It is now syndicated via Talk Media Network and has 110 Affilitte US Commercial AM-FM Radio Stations broadcasting to 35 Million combined population. After airing on radio the episodes are converted to the free podcast version.

Link: Producer Jaime’s PDF on Media Kit Basics

Link: John Jay Wiley’s Media Kit

Link: Podcast Pros on Clubhouse

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Additional Support Provided by: Flint Stone Media and Listeners Like You!!

Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on. ~ Producer Jaime

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