PYB Episode 87: Your Sponsorship Packages (Podcasting 102)

Building Your Brand Through the Power of Podcasting

Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let’s do this…!

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Host, Lead Editor, and Executive Producer: Producer Jaime (“Jemmy”) Legagneur | Email Me! (

My Workshops: Launch Strong and/or Maximize Your Podcast’s Potential with my Workshops!

Tip #23 from 3/3/2023: Guesting on Other Shows to Grow Your Audience… but, You Have to Keep in Mind THEIR Audience (Instagram | TikTok)

Tip #45 from 4/4/2023: Finding Guests: Go Where They are In Real Life (Instagram | TikTok)

Link: Producer Jaime’s Disciples Lesson PDF (a favorite “Jaime-ism”)

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Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on. ~ Producer Jaime

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