Building Your Brand Through the Power of Podcasting

Latest Episodes:

(All episodes down below…)

Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...!
Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
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with Producer Jaime

Award-winning professional podcast Host and Executive Producer since 2014

What I Look Forward to Teaching You:

Launching Your Show

Audience Growth

Partnerships and Monetization

So Much More!

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All Episodes:

(Episodes displayed by season down below…)

Producer Jaime just LOVES talking about podcasting and giving back to an industry that has given her SO much. How can her voice be used to further YOUR brand??

“Remember, the only thing more powerful than your voice is your spirit to use it. So, turn that mic on!”
~ Producer Jaime

All previous episodes will be listed here by season…

Season 3: Producer Jaime Welcomes Her Pro Podcast Peers

Pro Podcaster Peer Guests from Seasons 3 and 4:

Pro Podcaster Peer Guests from Seasons 3 and 4:

Season 4:

Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...!
February 13, 2024
Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
February 6, 2024
Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
August 15, 2023
When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
August 1, 2023
No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your audience is. You need to instantly relay the value of your audience as their customer base and your compatibility for solving that sponsor’s pain points. So, now that you know WHY you need one, listen in to my conversation on creating your media kit with my Professional Podcasting Peer Guest, John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast. We not only get into how to put one together, but you will be amazed at all of the partnership and monetization potential a great media kit can bring–especially when you hear John’s results! Then, check out the episode’s show notes to download our sample kits. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
July 25, 2023
Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your promotional launch materials and establishing an initial format for your show that can evolve over time. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
July 18, 2023
Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by reviewing your basic choices and then running through a few of the more dynamic ideas I have tried over the years. Then, I will also walk you through what you should be thinking about for your own trailer–whether starting a new show, transitioning to a new season, or introducing a fresh element. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
July 11, 2023
Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way. Then, we'll go through a couple of case studies and samples that help illustrate not only the point, but also its true value. Today's episode is all about sales, sales, sales! It’s a rewind of one of my “best-of” episodes–Episode 9–a Podcasting 102 topic ready to revisit for you today. Happy Fourth of July! Listen in and let's do this...
July 4, 2023
Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business funnels. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
June 27, 2023
A cornerstone of a LOT of podcasters’ success plan is monetization. But, how do you monetize your community? Well, it first starts with building that community. Today, I am joined by my Professional Podcasting Peer Guest, Anna DeShawn. She is a multi-award-winning podcaster, Ambie award-winning podcast producer and host, and Co-Founder The Qube–a podcast production company and curated platform to discover the best music & podcasts by BIPOC & QTPOC creatives. We’ll start our discussion with some insights into how Anna has built her community. Then, we discuss how she monetized that community through crowdfunding to support her podcast and other creative endeavors. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
June 20, 2023
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Season 3:

What are additional resources that you can provide for your audience that not only lets them get even more out of being your listener and tuning in on a regular basis, while also serving you and your own brand’s growth? Today, I’m going to share four different extras that you can provide for your audience, explain how to share these extras, and also cover what opportunities these resources can provide not only for further informing your listeners, but also help grow your own brand. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
June 13, 2023
Is your podcast properly protected? Over my nearly nine years of producing podcasts and building podcast networks, one of my most constant motivators has been empowering people to OWN their voices. And, for you, that means owning your podcast content. So, you have to protect that ownership. My Pro Podcasting Peer guest today is Gordon Firemark–also known as THE Podcast Lawyer, and he is going to help us learn how to protect our podcast assets. What do you want to copyright, and what do you want to trademark? We’ll get into it! Plus, we will also discuss recent implications with the rise of artificial intelligence and ChatGPT. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
June 6, 2023
Whether you are planning a deeper dive into a past topic point or having a guest on for a repeated visit, your show’s content will create better value for your listener, if you can make easy and reliable references to your past episodes. If you have kept good records of your content along the way, you will be able to drive your listeners to episodes in your back catalog–increasing your downloads and their listener loyalty. And, you will craft a show experience that feels more intentional and professionally produced with tighter continuity. So, I will review both when and how to note past episodes when recording your newer content, what to keep track of by episode, and some recordkeeping methods I have used over the years for my and my clients’ shows. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
May 23, 2023
Are you using music in your podcasts to your full potential? My Pro Podcasting Peer guest today, Sean Savage, and I talk about using music in your podcasts–and branding is just the BEGINNING of the conversation. We discuss that plus other purposes and best practices above and beyond branding–from setting your ambiance and tone through transitional sounds that anchor your guest into the flow of your show. And, we will also share suggestions on finding the music you need for YOUR podcast. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
May 16, 2023
How can you embrace using ChatGPT and AI tools as an ethical means of streamlining your podcasting work? From generating topic ideas and guest scheduling emails through episode preparation and publishing your show notes, ChatGPT and AI want to help you by pulling from sources other than yourself. So, how do you keep yourself at the core of your content, while capturing the potential utility of this new tech at your fingertips? I will start by defining the largest concern: plagiarism, so we are on the same page. Then, my Pro Podcasting Peer, Marc Ronick, and I discuss these copycat concerns and the steps he has taken to avoid them, retain the authenticity of his content, AND use these tools to boost his efficiency. Plus, we will play for you his hack for getting ChatGPT to remember long-form content… and, it is so brilliant, it stopped me in my tracks! It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
May 9, 2023
Mobile podcasting has the power to level up your podcasting and positioning. I will showcase the different ways you can work with organizations–both local and otherwise–to position yourself as a thought leader in the industry. And, my lessons for you will include sharing how I have used these methods over the years and the incredible results they have garnered me. Let’s really drive home the opportunity for any mobile podcasting you implement and inspire your future content creation on the go. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
May 2, 2023
Have you ever considered taking your show on the road–even for just an episode or two here and there? No? Well, let me tell you why you should! I have been doing mobile podcasting since day 1 of my podcasting career back in 2014. From meeting people in their own spaces my Curve the Cube interviews (my very first show) through hitting the road for a monthly travel adventure episode on Finding Florida, I have experienced the BEST outcomes from mobile podcasting… along with the biggest mess ups. So, not only do I hope to convince you of the power of mobile podcasting, but I will also run through my tips for doing it right. Then, it is up to you to give it a shot and give your audience a fresh experience by hitting the road. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
April 25, 2023
YouTube–the world’s second largest search engine–is finally fully leaning into podcasting! First, I will review the essential news on YouTube for podcasting for you. Then, I will run down my list of immediate actions items you should take, plus also suggest two other actions I want you to strongly consider in order to grow your show with YouTube. By the end of this episode, you will not only have your show ready for strong YouTube engagement, but also ready to appear on the YouTube Music app. This is some of the information I recently shared on a webinar for my Flint Stone Media clients; and, I am sharing it here now, so you can take advantage, too! It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
April 18, 2023
Have you ever thought about putting the shoe on the other foot and submitting yourself to be a guest on another podcast? As I discussed last week on Episode 69 with my Pro Podcasting Peer, Kate Erickson Dumas, you can really grow your audience by becoming a guest on other shows. But, even though you may have received submissions from hopeful guests-to-be in the past, let’s take time to consider today what the best practices are for submitting yourself. How do you find a great show to guest on; what do you need to provide the host; and, what is the best approach for landing yourself on the show? I will go over that with you today! It’s my next Podcasting 101 topic ready to roll... Listen in and let's do this!
April 11, 2023
Are you wanting to maximize the return on your time spent guesting on other shows? My Pro Podcasting Peer, Kate Erickson Dumas, takes a deep dive with me today on the power of being a guest on other podcasts in order to grow your own audience and business. First, we discuss some of the main pros of becoming a guest yourself–how it not only so easily translates into new listeners for you, but also generates other opportunities. Then, Kate helps us further explore some of her beyond-the-velvet-rope tactics that will help you create solid lift after every show you appear on. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
April 4, 2023
Remember the pure joy of finding pocket change in a couch cushion as a kid? Well, let’s bring that feeling back! After a quick definition of affiliate links and promo codes, I will run down the basics of creating these links and codes for yourself and where to best use them. Then, we will hold that idea up to the light, polish it off, and sharpen it up a bit to reveal its true potential in your podcasting! I will cover with you the strategies my clients and I have used over the years to create experiences for our listeners and partnerships for our pocketbooks through these programs. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
March 28, 2023
What has been the most creative way that YOU have built revenue related to your podcast? Over the years of building my brand through podcasting, I have come up with some quite creative ways to monetize. The opportunities go well above and beyond the pre-produced sponsored ads. And, through meeting so many other podcasters over the years, I have always been impressed with just how outside-the-box we all can get. My guest Pro Podcasting Peer today, Alex Sanfilippo of PodPros and PodMatch, is one of my podcasting friends who has been amazing to watch over the years in just this regard–and to another level. He has created the platforms that so many of us have used to build up our podcasting skills, grow our audiences, and ultimately monetize. So, Alex and I are going to come together and discuss creative revenue streams for YOUR podcasting. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
March 21, 2023
I will be presenting you with four hooks to get your listeners to listen all the way through to the end of your episodes–along with my caveats that go along with each. It’s my next Podcasting 102 topic ready to roll for you today. And, of course, I will also share with you two of my recent daily podcasting tips AND announce a new opportunity to help you level up. Listen in and let's do this...!
March 14, 2023
ChatGPT has certainly created an avalanche of applications and opportunities for podcasting–well beyond anything we have had at our fingertips before–and I have my first Pro Podcasting Peer joining in to talk about it. AI (Artificial Intelligence) has long-impacted what we do as podcasters. For example, AI has given us some helpful communication tools, such as automated DM responses and meeting emails for recording sessions. Also, much of how we have interacted with AI has been mostly out of our control–such as how the discoverability algorithms work on the different podcast platforms. Mark Savant of Mark Savant Media and the After Hours Entrepreneur Podcast and I are going to talk about AI’s shiny new object: ChatGPT. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
March 7, 2023
What is the most important consideration when launching a podcast? This question was posed to me recently, and I thought my trifecta answer of your why, your ecosystem, and your plate was applicable to all podcasters–whether you are preparing for episode 1, 100, or 1,000 of your show. In order to be sure you are hitting your audience and content targets, you need to look at your show with fresh eyes every-so-often. And, that is what we are going to do today. I will explain the different sides of the all-important “why” question, breakdown the various pieces of your ecosystem, and help you figure out how much of your plate you can devote to your show moving forward. And, along the way, I reveal my thoughts on all three for myself, and how they impacted the changes you are going to experience with the future of this show. At the end of this episode, you will be able to orient (or, reorient) your podcast–just like I have–to hit its full potential! It’s my next Podcasting 101 topic kicking off Season 3 for you today. Listen in and let's do this...!
March 7, 2023
We are gearing up for Season 3 of Podcasting Your Brand! Listen in for a mix of my new daily podcasting tips that I’ve been posting on Instagram (@FlintStoneMedia) and TikTok (@ProducerJaime). Plus, I will update you on the exciting changes for Season 3 that will elevate the value of this show and its ability to help YOU become a better podcaster. Gear up for Season 3, listen in to my carousel of daily tips, and let's do this...!
February 28, 2023
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Season 2: Producer Jaime’s Solo Sessions

Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how the holidays will impact your show’s production and release schedule. Then, I will help you find those special holiday-related opportunities you do NOT want to miss out on. And, finally, I will end with a couple of thoughts on how to plan for your next year of podcasting. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
November 21, 2022
Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope… I am NOT talking about social media. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
November 14, 2022
I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
November 7, 2022
I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast’s website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of these positive drivers for SEO are super easy to take advantage of, once I let you in on a few simple tricks. So, first I will explain these SEO drivers and then I will give you habits to incorporate into your podcast workflow and your website content that will really help you take advantage of these concepts. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
October 31, 2022
You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I’ll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast website specifically–including the essential content elements that any podcast’s web presence should include. Plus, I remind you to make your podcast’s website mobile-friendly and share a few best practices on what NOT to do. And, I will end by recommending a tool that makes accomplishing all of this for your show ridiculously easy. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
October 24, 2022
Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for your content, and also the best content for your keywords. Next, I will run through optimizing your podcast’s general hosting account settings for discoverability and share my method for putting together SEO-friendly episode titles and descriptions. And, I will end this Podcasting 101 topic with some final SEO thoughts–and, spoiler alert–they aren’t from me. Listen in and let's do this...!
October 17, 2022
I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever. Then, I will encourage you to cross your T’s and dot your I’s with some due diligence checks for the name you land on. Then, I’ll remind you not to let your search for the “perfect” name deter you from getting your show off the ground. And, I’ll end with thoughts on whether or not you should ever change your podcast’s name. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
October 10, 2022
For my next Podcasting 102 topic, let’s work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have used for my own shows or suggested for clients over the years, so that you can have an initial grab bag of ideas for including solo content in your podcasting. Then, I will end with suggestions for capitalizing on your solo content by incorporating it into other efforts you are already making and content you are already producing to build your brand’s exposure. I will help you figure out how to make it all work together. Listen in and let's do this...!
October 3, 2022
For my next Podcasting 101 topic, I am going to dive into how to keep your solo episodes within the scope of your subject matter, so as to not overwhelm your listeners. First, I will discuss keeping your listeners in mind when deciding how detailed into the weeds to go in your solo content. But, I will also explain why you have to keep YOURSELF in mind when deciding on how detailed to go in your content prep. And, at all times, you must avoid making a solo episode too focused on yourself. So, I will go over that with you, as well. And, I will have one more final note for you that just may be the most important thing for you to keep in mind, when you get ready to hit that microphone. Listen in and let's do this...!
September 26, 2022
For my next Podcasting 101 topic, I want to switch gears from talking about guested episodes to having great solo episodes. First, I’ll begin with reasons why incorporating solo episodes into your podcasting endeavors can help boost your brand so powerfully. Plus, I’ll share some thoughts on why, with a solo episode, it is more important than ever to give it a good structure. And, I will dive into how to then structure your episode’s content for that best episode flow. And, I’ll end with a quick final note on keeping your episodes within the scope of your topic, which will lead you into next week’s episode. Listen in and let's do this...!
September 19, 2022
Let’s amp up these guest-related lessons to Podcasting 102! Today, I am reviewing with you how I have learned to create great interview moments over the years. And, that begins with how you start the interview in the first place. Then, I will take you through recognizing those moments of uniqueness, relation, or difference (whether prepped for or spontaneous) and discuss how to utilize them. Then, whether deciding to work a hard pivot into the conversation or to let a question go, I will help you navigate how to keep your interview flowing naturally. Finally, I will end with just that: how to end your guest interviews. Listen in and let's do this...!
September 12, 2022
Let us head to the next station stop on this guest interview track and finally get into discussing the interview itself! I’ll start off this next Podcasting 101 topic with one of my NUMBER ONE rules when it comes to pretty much anything–and that includes having a good interview. Then, we will step through the basic process of interviewing a guest: introducing them and getting things started, navigating through the conversation, and finally, ending the interview. And, this episode is also the perfect time for me to share one of my favorite analogies: The Road Trip. Listen in and let's do this...!
September 5, 2022
I’m going to continue helping you become the BEST podcast host for your guests that you can be. And, on this Podcasting 101 episode, I will focus with you on preparing the content for your guest interviews, starting with the decision whether to send boilerplate questions to your guest ahead of time. Plus, I will reveal the two questions I always recommend that you ask guests before you interview them. Then, I will take you through my process of researching your guest, preparing your topic points, and organizing your questions to maximize the flow of your conversation. And, I will also share with you the two particular elements I want you to be looking for when you are researching your guest in the first place, so you can create great moments in your interviews. Listen in and let's do this...!
August 29, 2022
For my next Podcasting 101 topic, I’m going to help you prepare for your guests by taking you through the four main steps of the process. First, where do you find them? Then, once you’ve found them, what are the best ways to approach them? And, in terms of scheduling your guests, I’ll cover two opposing schools of thought. (Who knew such a simple step could cause so much controversy?!?) And, last, I’ll walk you through the instructions you will want to provide your guests, so they can best prepare themselves for your recording session. In this episode, I will take you from discovering great potential guests through to the final instructions you’ll share with them as you hit that record button. Listen in and let's do this...!
August 22, 2022
Let’s dip into sizzle reels for my next Podcasting 102 topic! A good sizzle reel can open the door that brings your show to the next level–both in terms of audience growth and partnerships. So, I’ll first go over with you what a sizzle reel even is and when you might need one. Then, I’ll review the basic nuts and bolts of a sizzle reel and discuss how to repackage your same core sizzle reel for multiple purposes. And, I’ll end the episode with a few examples of how and when I’ve used them over the years, so you can think of how to bring a sizzle reel into your podcast branding toolbox. Listen in and let's do this...!
August 15, 2022
For my next Podcasting 101 topic, I’ll dive into defining your ideal listener. Knowing the people who are listening to you (and who you WANT to be listening to you) is critical in deciding the content to present on each episode and also for presenting yourself and your show to the right potential sponsors, partners, and guests. So, it is critical to think about who you are creating your show for–both in initially developing your show and when you are evolving it over time. As a natural continuation of my last lesson on your podcast being all about your listeners, on this episode, I’ll break down how to define the ideal listener of your own show. Listen in and let's do this...!
August 8, 2022
For this next Podcasting 101 topic, I want to make it SUPER clear that the most important focus for your show is how well you are making it all about your listeners. It’s a key concept that you need to apply to all aspects of your show if you want to see good audience growth. And, in this episode, I’ll be honing in on 4 fundamental areas of consideration: picking your guests, figuring out when during the week it’s best to release your episodes, which sponsors to partner with, and what resources you can make available to your listening base for reference after the episode. Along the way, I will give you loads to think about in terms of YOUR listeners and how to make your show truly geared towards them and audience growth. And, I’ll even share one of my favorite quotes of all time, because the advice it conveys is simply fantastic. Listen in and let's do this...!
August 1, 2022
For my first Podcasting 102 topic, I’m going to dive into a Jaime-ism for audience growth known as my disciples lesson. Remember when I had you examine your ecosystem back on Episode 35? Well, those lists you made were an effort to uncover launch partners, potential guests, monetization opportunities, and more. Well, today’s lesson on creating disciples for your show is a cornerstone to ALL of those opportunities. Organic, word-of-mouth growth is STILL the best way to grow your audience and build your relationships; but, that doesn’t mean that growth has to be slow. My advice today can be a booster shot for your organic growth opportunities and will be a concept I revisit with you for a LOT of various future lessons. So, you will really want to lean in today. Listen in and let's do this...!
July 25, 2022
For my next Podcasting 101 topic, I am discussing the conundrum of finding the balance between sharing your life with your listeners and OVERsharing your life with your listeners. First, I’ll cover why it’s especially important to strike this balance when creating content as a podcast. Then, I’ll reveal where the danger lies in oversharing on your show. And, I’ll end with a simple share of my own: my three rules of thumb to help you find the right balance in what to share on YOUR podcast. Listen in and let's do this...!
July 18, 2022
For our first Podcasting 101 topic after taking you through the launch process, I’ll share my initial thoughts on having a show with co-hosts–whether you are starting a new show and want to find a co-host to work with from day 1 or you already have a show and are interested in bringing a co-host into the mix. First, I’ll go over a few key ingredients that make for a good co-hosting situation and methods for finding the right person to partner with. Then, I’ll review some tips on working with your co-host–both strategic and technical. Listen in and let's do this...!
July 11, 2022
In Part 4 of this series of episodes, The Technical Side of Launching, I will take you through the final two steps of the process: publishing (creating your podcast’s hosting account) and distribution (submitting your show to the podcast player platforms). First, I’ll explain the purpose of your podcast’s hosting account and cover the basics of setting it up for your show. I’ll include advice on how to optimize your account to maximize your podcast’s discoverability. Then, I’ll break down your podcast’s RSS feed URL (essentially, its address on the internet) and how you submit your RSS feed to the podcast players, so your show can be heard on all the platforms. Break out those fireworks, because it’s launch time!! Listen in and let's do this...
July 4, 2022
In Part 3 of this series of episodes, The Technical Side of Launching, I’ll cover for you the two pieces of content required for you to submit your show to the platforms: your trailer track and your show art. I’ll begin with a bit of history of the trailer episode, so you can understand the purpose behind it. Then, I’ll share the two options people typically consider when deciding on how to introduce their show to the world, along with two other approaches I’ve developed launching dozens of podcasts over the years. Next, I’ll turn towards tips on your show art, beginning with the main specifications required by the podcast platforms, so yours isn’t rejected. Then, I’ll guide you through several considerations for the design of your show art–both what to do and mistakes to avoid. Plus, I’ll share my thoughts on the debate of having your own image as part of your show art or not. When is it important to show your face, and when is it perhaps a waste of your graphic real estate? And, finally, I’ll help you find resources to secure your own show art. It’s another episode chock-FULL of tips to help you podcast your brand in the best way for YOU! Listen in and let's do this...!
June 27, 2022
In Part 2 of this next series of episodes, The Technical Side of Launching, I’ll cover for you both various methods of recording AND how to prep your space for optimal sound. I’ll begin by explaining how your recording options split into two basic categories: hardware versus software. And, in terms of the software, I’ll run through the three different types of software options: your editing program, your connection software, and standalone recording program–also touching on the pros and cons of single track versus a multi-track recording. And then, yes, in this episode, I will FINALLY be covering the “Where” side of your setup with tips on choosing the best space and then how to optimize it for your sound. Plus, I’ll reveal my most critical point about the recording process and share tips for handling sound issues in real time while recording. This episode is chock-full of recording session know-how. So, listen in and let's do this...!
June 20, 2022
In Part 1 of this next series of episodes, The Technical Side of Launching, I’ll be diving deeper into the first two parts of my roadmap of 8 steps involved in the technical side of launching your podcast: Equipment and Getting Connected for Remote Recordings. I’m sharing with you details on the equipment you’ll need to launch your podcast (the HARDWARE side) and providing suggestions on how you can connect for remote recordings (the SOFTWARE side). I’m going to explain how to get yourself set up technically for various typical recording scenarios: solo, remote, and in-person. Check the show notes for the link to my Equipment Guide and follow along with this episode, so you can make the most informed decision for your show’s format and yourself (including based on your budget.) Listen in and let's do this...!
June 13, 2022
Now that we have fully explored the conceptual side of your launch, we are getting into our next series of episodes: the Technical Side of Launching. And, in this Prelude episode, I’ll give you a top-to-bottom run through of the process, so that you have a clear idea of how it all works from start to finish. I’ll start with a review of the equipment you need and methods for recording your show and take you all the way through getting your podcast launched and distributed on the major platforms–covering 8 main steps in all. And, if you’ve already launched your podcast, let this episode be a double-check of whether you missed anything important. Then, in the episodes to follow, I’ll take you into a deep dive on each of these steps as we complete the technical side of your launch. Listen in and let's do this...!
June 6, 2022
In Part 5 of my initial series of episodes, Thoughts Before Launching: The How, I begin with describing the two most common types of show formats. But, we won’t stop there! I’ll then share with you several other options beyond just those two most popular ones. And, I’ll present the possibilities to you by shedding light on which formats work really well as full episodes versus those that lend themselves more to being used as segments. Plus, I’ll include a BUNCH of examples (also linked in the show notes for you), so you can hear how others have brought these formats to life. Listen in and let's do this...!
May 30, 2022
In Part 4 of my initial series of episodes, Thoughts Before Launching: The When, we’ll talk about how often you should plan on releasing your episodes–starting first with one of the most common misconceptions. Then, I’ll shed some light on what goes into the craft of podcasting, when it makes sense to increase your frequency, what you need to anticipate and prepare your podcasting process for, and balancing your own plate with your audience’s expectations. Listen in and let's do this...!
May 23, 2022
In Part 3 of my initial series of episodes, Thoughts Before Launching: The Who, I guide you through taking a close look at your relationships and connections to figure out who can best help you establish your podcast as you’re getting off the ground and who can help grow your show over time and how. I’ll break down the 5 categories of your ecosystem, helping you think through who belongs to yours, while you make some lists as you listen along. Then, I’ll shed light on how to mine those lists to discover the opportunities that might exist for you, your show, and your brand. Listen in and let's do this...!
May 23, 2022
In Part 2 of my initial series of episodes, Thoughts Before Launching: The Why, I’m going to take you through one of my very first exercises I do with new clients when developing their shows: My Mirror Exercise. We all should know why we are podcasting; but, did you know there are actually TWO sides to that very important question? Listen in and let's do this...!
May 16, 2022
In Part 1 of my initial series of episodes, Thoughts Before Launching: The What, I wanted to start you off with my #1 piece of advice when going into podcasting your brand: do NOT make your show one long sales pitch. In other words, no infomercials, please. Listen in and let's do this...!
May 16, 2022
Producer Jaime hones in the theme of this show, transitioning to Podcasting Your Brand–a show that will provide you with the learning lessons to podcast YOUR brand. And, she starts with some quick, but seriously powerful tips on how to build the foundation of a successful podcast. This sizzle reel of clips are from some of Producer Jaime’s various recent guest appearances on shows where she was invited to discuss podcasting and the journey of her career. Take notes on her quick run through of tips, as she touches on the correct order of a podcast launch, naming a podcast, the two technical pieces you need to submit your show to all the podcast players, and common mistakes that cause people to quit. Come learn from Producer Jaime’s extensive experience building brands through the power of podcasting! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on…
May 9, 2022
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Season 1: Business in the Bedroom

Today, I'm going to open up the curtain once again on my own entrepreneurial journey and share my recent Key Note Address! The Palm Beach County School District recently asked me to be the key note speaker for their virtual National Entrepreneur's Day event on November 16th. Well, with that key note, I was walking the walk that I talked about in the last episode--that when people see you, STEP UP. So, I'll let you be the judge on how I did! You'll hear me trying to tackle two intentions with this key note address: 1) getting young entrepreneurs jazzed about the journey and the experiece of building your own business by sharing my own journey, and 2) giving a quick course on launching a podcast. And, I'm sharing this also so that you can imagine all the potential impact that my doing this particular presentation in front of that audience of small business owners had for MY business. And, THAT's why I'm such a proponent of getting out there. Listen in, and let's do this...!
December 6, 2021
I'm going to share with you my NUMBER ONE branding and business growth strategy that was an absolute gamechanger for me--attending conferences. And, there are different strategies and benefits you can utilize, depending on how you are going to that conference--as an attendee, a speaker, or with a media pass. I've packed this episode with lots of tips to help you find the right conferences to go to, decide how you want to show up, and to maximize your time while you're there. Plus, I'll mention examples of how attending conferences has boosted my own entrepreneurial career, providing links to several examples in the show notes. And, I'll end the episode by including a clip from Episode 3 of my other show--the Podfest Podcast. My co-host, Glenn, and I discussed this strategy and how we have (both individually and through projects together) attended conferences over and over again to keep leveling up, and it has proven to simply be revolutionary. Listen in, and let's do this...!
November 15, 2021
We are going to swing back to the subjectmatter from two episodes ago and dip into even more of Google's suite of apps and tools. First, I'll start with a deep dive into some of the other Google apps that I love, aside from the big three of Docs, Sheets, and Slides. Then, I'll share some quick mentions of other apps I've found useful--though I use them less often. And, we'll end with other Google tools I haven't really used, yet, but want to explore in the future. They look pretty cool, so I want to put them on your radar, in case they would be really useful for YOU! And, of course, these apps provide the same benefits as the ones I highlighted for you in Episode 27--real-time collaboration, auto-save, etc.... And, did I mention again that these are also free? Because, they are also FREE. Soooo... you're welcome--again, lol. Listen in, and let's do this...!
November 1, 2021
Whether you are promoting your brand to new clients, potential new investors, or other partnership opportunities, you need to showcase your sizzle! So, on this episode, I’ll start by 1) silencing any resistance you may have toward self-promotion. The mindset is often the first hurdle, after all! Then, I’ll cover the essentials of both 2) presenting your story and 3) creating a snapshot of your portfolio that shines--YOUR SIZZLE! And, I'll wrap up the episode with 4) how you put all of that together in pitching your sizzle to match the other person's needs and close those deals. Listen in, and let's do this...!
October 18, 2021
Already have a Gmail account? Guess what?!? You have a whole suite of powerful extra FREE tools at your fingertips! These free Google tools you likely already have access to really helped me as I was going my business on a bootstrapped budget; and, they can help you, too. With the Google tools in your account, you can bypass the need for Microsoft Office, collaborate with your team in real time, create professional-looking infographics and PDFs, and so much more. And, did I mention they are free? Because, they are FREE. You're welcome!! Listen in, and let's do this...!
October 4, 2021
After creating a side hustle in order to make ends meet, the next phase of business growth can be fueled by creating wrap-around services for your CORE business. After all, your ultimate goal is to build up that core business as your full source of income. So, by creating these wrap-around services, you will move your resource for extra income away from the lane that your other side hustle is driving in to the same lane and customer base as your core services. Thus, you'll now be leveraging your core client base for additional revenue streams--thus, continuing to further tip the scales toward having your business be completely the thing you REALLY want to focus on! So, let's run through how I did that and a couple of ways you can do that, too... Listen in, and let's do this...!
September 20, 2021
I hope y'all enjoyed a Labor Day weekend that was both productive AND restful... If you recall, Episode 20 back in June was a VERY special episode, because I opened up the pages of my then new, beautiful grey, personal business journal and shared my recent entries and the lightbulb reason WHY I wanted to share them with you on this show. And that reason was because I wanted to illustrate in big bold letters the heart song that happens when you work toward making your living from your life's passion and go from being a dreamer to being a doer. Well, here I go again, breaking my journal back open and pouring out more real-life motivation for you... Listen in, and let's do this!
September 7, 2021
As you're building the main portion of your business, you may have to support that effort with ANOTHER side hustle--especially if you have left or are leaving your 9-5 (or are open to other 9-5 options). You can typically create a side hustle for your side hustle in two different ways: 1) side work or 2) side products. Side work involves banking on your other marketable skills; whereas side products involve becoming a seller for a pre-established product line. Today, I'll explain how I built my side hustle's side hustle utilizing the first option and parlaying my basic digital marketing skills into a learning opportunity that also provided an extra paycheck. Then, we'll dive into a couple of suggestions for selling side products. Listen in, and let's do this...!
August 23, 2021
One thing we are guaranteed to never get back is our time. When you begin to outsource, as discussed on the last episode, you definitely get some of your time back, for sure. But, if you're anything like me, you are very prone to still saying yes to too many things and filling up your time. While working on building that mental muscle of giving yourself permission to not say yes to EVERYTHING, we can definitely start to work on some time management. So, today, we're going to focus on two techniques I have taken on to protect my time and run through how I've used them: time blocking and auto-schedulers. Listen in, and let's do this...!
August 9, 2021
As we move forward now beyond my initial twenty tips recap, let's start to think BIG!! As you build your business, you are going to reach successes that cause you to have the great problem of too many clients to handle yourself. In fact, if your business model is anything like mine, then profitability RELIES on it being able to scale with other people helping greatly contribute to the work. SO, I wanted to share my approach to deciding how to begin outsourcing your work: my bucket approach! Listen in, and let's do this...!
July 26, 2021
Welcome to a special episode of Business in the Bedroom! The show has now reached 21 episodes. That's right... This show is old enough to legally imbibe, lol!! In celebration, we are taking a look at the best tips from the first twenty episodes. I asked my Production Assistant over at the Florida Podcast Network, Amber, to use her journalistic skills and choose the highlights from each episode, including how to define your why, multitasking your business and your social life, SEO key points, and so SO much more!! Journey with me down this memory lane powerhouse and jumpstart your business in the bedroom. Listen in, and let's do this...!
July 12, 2021
This is a VERY special episode, because it is really going to illustrate in big bold letters the heart song that happens when you work toward making your living from your life's passion. I'm opening up the pages of my personal business journal and sharing my notes from the last week and the lightbulb moment that made me realize I REALLY need to share these notes with you. Then, after that, I'm going to share some feedback from one of my favorite humans, Joy, who is also a listener, friend, and podcast client, as her comment just really nailed why I get on this microphone every other week. Then, I'll remind you of all the wonderful ways you can join in this conversation as you go from being a dreamer to being a doer. Listen in, and let's do this...!
June 28, 2021
How do you capitalize on getting your brand out there using networking's secret sauce while also keeping your side hustle hidden behind a veil and protect yourself at your current job? Well, I'll first discuss electronic security and how being aware of your surroundings on- and offline can help save your current paycheck. Then, I'll turn more specifically to social media and share just why my Facebook friend requests currently stand at a VERY long waiting list. After, I'll run down how maintaining peak performance at your current job is super key while also planning for your independent future. And, at the end, I'll remind you of how that dance will prove totally worth it when you reach your goal. Listen in, and let's do this...!
June 14, 2021
Networking is key to overall business growth in SO many ways--from helping you navigate your industry's pitfalls through finding new clients and team members, and more. I'll first illustrate its superpower by comparing networking to a story I've often shared with clients and in my Dreamers Become Doers rooms on Clubhouse--a story you're probably already familiar with. But, this superpower comparison must really resonate, as my followers have begun sharing it around Clubhouse, too! Then, after illustrating networking's superpower, I'll reveal its secret sauce--along with a few other ingredients needed in the mix to ensure your success. At the end, I'll tell you the story from my own life that lead me to realize both networking's superpower and the secret sauce that makes it work. And, all of that will lead to my own BIG announcement!! Listen in, and let's do this...!
May 31, 2021
Building your business into having a great team can make SUCH a difference in propelling your brand to new heights. But, as a solopreneur, how do you get there?? Well, before we discuss the FINANCES of that growth, let's start on this episode with first laying the groundwork and focusing on your business' processes. We will look at those pieces of your business that make the most sense to scale--both in terms of serving your client life cycle and your internal business administration. Then, we'll discuss translating those tasks into process flows for eventual training your new team members and scaling your business. Listen in, and let's do this...!
May 17, 2021
Have you ever experienced a week where the AMAZING highs and wins you've scored in your business were as big in scale as the lows and losses that railroaded your PERSONAL life immediately thereafter? That was my week. And, I had to figure out how--through all the devastating news and circumstances--to still show up for my clients, my team, and also myself. It was a forced masterclass in balance I had to navigate in real time. Today, I'll share how I got through it and how you can prepare yourself to meet those moments in your own life head on. Listen in, and let's do this...!
May 3, 2021
What DOES go into a contract to CYA? Though I'm not a lawyer, I've had to deal with contracts a LOT. So, I'm going to give you a super linear breakdown of my own contracts from top to bottom. I'll start off with all the identifiers I include to make it crystal clear which business entities (including my own) are involved. Then, I'll circle back to those proposals and scopes of work that we've covered and let you know what information you should pull from them into your contracts. Then, VERY much in keeping with covering your backside, I'll let you know some of the basic, boilerplate stuff, you should make sure YOUR lawyer puts into all your contracts. And, last but definitely not least, I'll make suggestions on how to handle the process of securing the other party's signature and make it all official. Listen in, and let's do this...!
April 19, 2021
I'm going to take a look now beyond attracting and closing new clients and talk about getting that sh*t in writing. At the very top of the episode, I'll take a quick minute to share my recent discovery of the joy that is Clubhouse and how you can hang out with me on there. Then, I'll start the discussion of getting everything in writing by sharing a horror story from the ghosts of my business' past. And, I'll give some clever ways of getting things on the record with your clients. Plus, I'll share what I consider when deciding whether to throw caution to the wind with a client and just act. Listen in, and let's do this...!
April 5, 2021
SURPRISE! Today you get a lucky Episode 13! Since I had SOOOO much to say when I sat down to record the deeper dive into Decoding SEO part 2 for Episode 12, I decided to split it up. (Who wants SEO fatigue, amirite? You're welcome!) So, on this part 3, I'll first go through other practices for keeping your site fresh and updated. Then, I'll go beneath the surface on key notes about site links. Finally, I can't help but also point out a few important things to definitely NOT do. Then, I'll end by answering a listener question on SEO for podcasting. Listen in, and let's do this...!
March 22, 2021
Today we are going beyond knowing the basics of SEO, which we covered in part 1, and are diving into the details on part 2. First, I'll give you info on one of the major tools you can add to your arsenal for improving your website's SEO: Google Analytics, including some key ways to use it. Then, we'll take a deeper look at site relevancy and finish with a couple more notes about link backs. Listen in, and let's do this...!
March 22, 2021
BOTH of my Business in the Bedroom episodes in March are devoted to helping you decode the power of SEO. Today is part 1, where I'm going to first cover the basics. After defining SEO and laying out why Search Engine Optimization is critically important, we'll then take a look at some key initiatives of this longtail effort: your website's structure and framework, your site's design, and moving the levers of your site's relevancy to certain Google search terms. Listen in, and let's do this...!
March 8, 2021
Let's piggy-back off of our sales springboard from the last episode and dive into pricing yourself. While learning to discover a potential clients' pain points will help you close sales, strategizing the price point of your proposals is just as important. There are 5 key factors to figuring out how to do this right for you and YOUR business. So, I'll lay them all out for you today and help you find YOUR pricing sweet spot. Then, I'll finish up with a fact about pricing yourself that turns everything upside down and will absolutely blow your mind. So, hold on to your hats. Honestly, if you want to build your own independent business, you CAN’T miss this episode. Listen in, and let's do this...
February 22, 2021
I'm going to dive into my NUMBER ONE rule when it comes to sales. This is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way. Then, we'll go through a couple of case studies and samples that help illustrate not only the point, but also its true value. Today's episode is all about sales, sales, sales! Listen in, and let's do this...
February 8, 2021
Thanks for joining in for the launch of Business in the Bedroom - A Bootstrapper's Guide to Doing It. I'm your host, Jaime Legagneur, and, I've built my business, Flint Stone Media, from MY bedroom as my passionate pursuit of making OTHER people's dreams and goals come to fruition. Normally, this show will be delivered every other week on Mondays. But, on this recap of the launch, I'll share some feedback from fellow listeners and highlight clips. So, if you missed any of these initial 8 episodes, you'll be motivated to go back to start before catching Episode 9 on Monday. Then, at the end, I'll remind you of all the ways you can jumpstart your OWN business by interacting with me and the community around this show. Remember to
February 4, 2021
The motivation and challenge to get past your brokest days of building a self-funded business can lead you down some dangerous self-sacrificing paths. And, the risk of burnout can be SEVERE--both physically and to your business. So, I'll begin with an honest look at those risks and share what the repercussions of my own burnout were. Then, after convincing you to take self-care seriously, I'll tell you what to do with any resulting baggage of guilt. And, we'll finish up the main meat of the episode by covering what self-care looks like. Last, I'll close out the final launch episode of this podcast by discussing a new way you can interact with me and the community around this show. As our Dreamers Become Doers movement continues to grow, you'll be able to gain extra tools for yourself and your OWN business along the way. So, listen in and let's do this...!
January 25, 2021
When building a business on a shoestring budget, you have to get VERY creative in how you gain everything you need for your business to grow--everything from general business advice you can't yet afford to pay for through getting your hands on tools and equipment. I'll start by giving some guidance on how you can evaluate YOUR business to determine what to try to cross off, first. Then, you and I are going to dive into my three pillars of cutting corners. And, I'll finish off the episode giving you a few more general quick tips on surviving your broke days. Listen in and let's do this...!
January 25, 2021
I'm going to talk about the reality of what you're diving into in building a self-funded business on a shoestring budget. All of that time you are dedicating toward your passion project is time that you COULD be using to do other, regular life things--like sleeping, shopping, relaxing, or whatever. I'll share creative ways to multitask and help you define priorities. Then, I'll dive into how to handle those sticky situations where you have to disappoint people, because you can't be in two places at once. And, I'll discuss what to do with that big old bag of guilt. Listen in and let's do this...!
January 18, 2021
Building and managing your online portfolio and reputation takes work--oftentimes a LOT of work, and you may not be able to afford to outsource any of it, yet. I'll dive into three key skillsets I recommend you try to learn on your own, regardless of what kind of business you are building. And, I provide tips on how to learn these skills and advice on how to draw the line on taking care of a task yourself vs. contracting it out to a specialist. And, towards the end, I'll share a key thought that brings it all home. Listen in and let's do this...!
January 18, 2021
How do you represent yourself ASIDE from online samples of your work? Even if you are building a business out of your bedroom--even if you are wearing pajamas at EVERY turn--you still need to be professional in every way. You truly do only have one chance to make a first impression. So, from emails to Zoom calls and a few extras in between, we are going to chat a bit about what being professional from your bedroom means. Listen in and let's do this...!
January 11, 2021
This episode is the perfect time for me to lay out some of my background experience and career timeline, so that you can get to know my frame of reference better. Then, I'll discuss how to go about creating your online portfolio, so you can let your digital reputation shine. If you want to be AT ALL serious about asking people to turn their hard-earned money over to you for goods and services, then YOU need to show that your work is worth it. So, I'm going to dive into how to curate your portfolio to manage your online reputation and attract potential customers. Listen in and let's do this...!
January 11, 2021
Just like there's no one who can motivate you quite like yourself, you can just as easily be your own worst critic. On this episode, I'll dive into why we do this to ourselves and what to do about it, so you can get out of your own way. Listen in and let's do this...!
January 4, 2021
I'm your host, Jaime Legagneur, and throughout this show, I want to find out all about YOU and what business you have going on in YOUR bedroom and create a real solid think tank for you on this crazy journey that so many of us are going through. So, for today, we are starting off this show by Defining your Why. And, this is my favorite piece of advice to share, because it can apply not only to just whatever you are doing as a business, but to literally EVERY choice you make that requires effort--losing weight, raising a kid, playing a sport, applying for scholarships, whatever... This lesson applies to everything. So, it's a great place for you and I to start. Listen in and let's do this...!
January 4, 2021
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Season 4:

Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...!
February 13, 2024
Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
February 6, 2024
Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
August 15, 2023
When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
August 1, 2023
No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your audience is. You need to instantly relay the value of your audience as their customer base and your compatibility for solving that sponsor’s pain points. So, now that you know WHY you need one, listen in to my conversation on creating your media kit with my Professional Podcasting Peer Guest, John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast. We not only get into how to put one together, but you will be amazed at all of the partnership and monetization potential a great media kit can bring–especially when you hear John’s results! Then, check out the episode’s show notes to download our sample kits. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
July 25, 2023
Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your promotional launch materials and establishing an initial format for your show that can evolve over time. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
July 18, 2023
Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by reviewing your basic choices and then running through a few of the more dynamic ideas I have tried over the years. Then, I will also walk you through what you should be thinking about for your own trailer–whether starting a new show, transitioning to a new season, or introducing a fresh element. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
July 11, 2023
Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way. Then, we'll go through a couple of case studies and samples that help illustrate not only the point, but also its true value. Today's episode is all about sales, sales, sales! It’s a rewind of one of my “best-of” episodes–Episode 9–a Podcasting 102 topic ready to revisit for you today. Happy Fourth of July! Listen in and let's do this...
July 4, 2023
Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business funnels. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
June 27, 2023
A cornerstone of a LOT of podcasters’ success plan is monetization. But, how do you monetize your community? Well, it first starts with building that community. Today, I am joined by my Professional Podcasting Peer Guest, Anna DeShawn. She is a multi-award-winning podcaster, Ambie award-winning podcast producer and host, and Co-Founder The Qube–a podcast production company and curated platform to discover the best music & podcasts by BIPOC & QTPOC creatives. We’ll start our discussion with some insights into how Anna has built her community. Then, we discuss how she monetized that community through crowdfunding to support her podcast and other creative endeavors. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
June 20, 2023
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Season 3:

What are additional resources that you can provide for your audience that not only lets them get even more out of being your listener and tuning in on a regular basis, while also serving you and your own brand’s growth? Today, I’m going to share four different extras that you can provide for your audience, explain how to share these extras, and also cover what opportunities these resources can provide not only for further informing your listeners, but also help grow your own brand. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
June 13, 2023
Is your podcast properly protected? Over my nearly nine years of producing podcasts and building podcast networks, one of my most constant motivators has been empowering people to OWN their voices. And, for you, that means owning your podcast content. So, you have to protect that ownership. My Pro Podcasting Peer guest today is Gordon Firemark–also known as THE Podcast Lawyer, and he is going to help us learn how to protect our podcast assets. What do you want to copyright, and what do you want to trademark? We’ll get into it! Plus, we will also discuss recent implications with the rise of artificial intelligence and ChatGPT. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
June 6, 2023
Whether you are planning a deeper dive into a past topic point or having a guest on for a repeated visit, your show’s content will create better value for your listener, if you can make easy and reliable references to your past episodes. If you have kept good records of your content along the way, you will be able to drive your listeners to episodes in your back catalog–increasing your downloads and their listener loyalty. And, you will craft a show experience that feels more intentional and professionally produced with tighter continuity. So, I will review both when and how to note past episodes when recording your newer content, what to keep track of by episode, and some recordkeeping methods I have used over the years for my and my clients’ shows. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
May 23, 2023
Are you using music in your podcasts to your full potential? My Pro Podcasting Peer guest today, Sean Savage, and I talk about using music in your podcasts–and branding is just the BEGINNING of the conversation. We discuss that plus other purposes and best practices above and beyond branding–from setting your ambiance and tone through transitional sounds that anchor your guest into the flow of your show. And, we will also share suggestions on finding the music you need for YOUR podcast. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
May 16, 2023
How can you embrace using ChatGPT and AI tools as an ethical means of streamlining your podcasting work? From generating topic ideas and guest scheduling emails through episode preparation and publishing your show notes, ChatGPT and AI want to help you by pulling from sources other than yourself. So, how do you keep yourself at the core of your content, while capturing the potential utility of this new tech at your fingertips? I will start by defining the largest concern: plagiarism, so we are on the same page. Then, my Pro Podcasting Peer, Marc Ronick, and I discuss these copycat concerns and the steps he has taken to avoid them, retain the authenticity of his content, AND use these tools to boost his efficiency. Plus, we will play for you his hack for getting ChatGPT to remember long-form content… and, it is so brilliant, it stopped me in my tracks! It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
May 9, 2023
Mobile podcasting has the power to level up your podcasting and positioning. I will showcase the different ways you can work with organizations–both local and otherwise–to position yourself as a thought leader in the industry. And, my lessons for you will include sharing how I have used these methods over the years and the incredible results they have garnered me. Let’s really drive home the opportunity for any mobile podcasting you implement and inspire your future content creation on the go. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
May 2, 2023
Have you ever considered taking your show on the road–even for just an episode or two here and there? No? Well, let me tell you why you should! I have been doing mobile podcasting since day 1 of my podcasting career back in 2014. From meeting people in their own spaces my Curve the Cube interviews (my very first show) through hitting the road for a monthly travel adventure episode on Finding Florida, I have experienced the BEST outcomes from mobile podcasting… along with the biggest mess ups. So, not only do I hope to convince you of the power of mobile podcasting, but I will also run through my tips for doing it right. Then, it is up to you to give it a shot and give your audience a fresh experience by hitting the road. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
April 25, 2023
YouTube–the world’s second largest search engine–is finally fully leaning into podcasting! First, I will review the essential news on YouTube for podcasting for you. Then, I will run down my list of immediate actions items you should take, plus also suggest two other actions I want you to strongly consider in order to grow your show with YouTube. By the end of this episode, you will not only have your show ready for strong YouTube engagement, but also ready to appear on the YouTube Music app. This is some of the information I recently shared on a webinar for my Flint Stone Media clients; and, I am sharing it here now, so you can take advantage, too! It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
April 18, 2023
Have you ever thought about putting the shoe on the other foot and submitting yourself to be a guest on another podcast? As I discussed last week on Episode 69 with my Pro Podcasting Peer, Kate Erickson Dumas, you can really grow your audience by becoming a guest on other shows. But, even though you may have received submissions from hopeful guests-to-be in the past, let’s take time to consider today what the best practices are for submitting yourself. How do you find a great show to guest on; what do you need to provide the host; and, what is the best approach for landing yourself on the show? I will go over that with you today! It’s my next Podcasting 101 topic ready to roll... Listen in and let's do this!
April 11, 2023
Are you wanting to maximize the return on your time spent guesting on other shows? My Pro Podcasting Peer, Kate Erickson Dumas, takes a deep dive with me today on the power of being a guest on other podcasts in order to grow your own audience and business. First, we discuss some of the main pros of becoming a guest yourself–how it not only so easily translates into new listeners for you, but also generates other opportunities. Then, Kate helps us further explore some of her beyond-the-velvet-rope tactics that will help you create solid lift after every show you appear on. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
April 4, 2023
Remember the pure joy of finding pocket change in a couch cushion as a kid? Well, let’s bring that feeling back! After a quick definition of affiliate links and promo codes, I will run down the basics of creating these links and codes for yourself and where to best use them. Then, we will hold that idea up to the light, polish it off, and sharpen it up a bit to reveal its true potential in your podcasting! I will cover with you the strategies my clients and I have used over the years to create experiences for our listeners and partnerships for our pocketbooks through these programs. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
March 28, 2023
What has been the most creative way that YOU have built revenue related to your podcast? Over the years of building my brand through podcasting, I have come up with some quite creative ways to monetize. The opportunities go well above and beyond the pre-produced sponsored ads. And, through meeting so many other podcasters over the years, I have always been impressed with just how outside-the-box we all can get. My guest Pro Podcasting Peer today, Alex Sanfilippo of PodPros and PodMatch, is one of my podcasting friends who has been amazing to watch over the years in just this regard–and to another level. He has created the platforms that so many of us have used to build up our podcasting skills, grow our audiences, and ultimately monetize. So, Alex and I are going to come together and discuss creative revenue streams for YOUR podcasting. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
March 21, 2023
I will be presenting you with four hooks to get your listeners to listen all the way through to the end of your episodes–along with my caveats that go along with each. It’s my next Podcasting 102 topic ready to roll for you today. And, of course, I will also share with you two of my recent daily podcasting tips AND announce a new opportunity to help you level up. Listen in and let's do this...!
March 14, 2023
ChatGPT has certainly created an avalanche of applications and opportunities for podcasting–well beyond anything we have had at our fingertips before–and I have my first Pro Podcasting Peer joining in to talk about it. AI (Artificial Intelligence) has long-impacted what we do as podcasters. For example, AI has given us some helpful communication tools, such as automated DM responses and meeting emails for recording sessions. Also, much of how we have interacted with AI has been mostly out of our control–such as how the discoverability algorithms work on the different podcast platforms. Mark Savant of Mark Savant Media and the After Hours Entrepreneur Podcast and I are going to talk about AI’s shiny new object: ChatGPT. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
March 7, 2023
What is the most important consideration when launching a podcast? This question was posed to me recently, and I thought my trifecta answer of your why, your ecosystem, and your plate was applicable to all podcasters–whether you are preparing for episode 1, 100, or 1,000 of your show. In order to be sure you are hitting your audience and content targets, you need to look at your show with fresh eyes every-so-often. And, that is what we are going to do today. I will explain the different sides of the all-important “why” question, breakdown the various pieces of your ecosystem, and help you figure out how much of your plate you can devote to your show moving forward. And, along the way, I reveal my thoughts on all three for myself, and how they impacted the changes you are going to experience with the future of this show. At the end of this episode, you will be able to orient (or, reorient) your podcast–just like I have–to hit its full potential! It’s my next Podcasting 101 topic kicking off Season 3 for you today. Listen in and let's do this...!
March 7, 2023
We are gearing up for Season 3 of Podcasting Your Brand! Listen in for a mix of my new daily podcasting tips that I’ve been posting on Instagram (@FlintStoneMedia) and TikTok (@ProducerJaime). Plus, I will update you on the exciting changes for Season 3 that will elevate the value of this show and its ability to help YOU become a better podcaster. Gear up for Season 3, listen in to my carousel of daily tips, and let's do this...!
February 28, 2023
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Season 2: Producer Jaime’s Solo Sessions

Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how the holidays will impact your show’s production and release schedule. Then, I will help you find those special holiday-related opportunities you do NOT want to miss out on. And, finally, I will end with a couple of thoughts on how to plan for your next year of podcasting. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
November 21, 2022
Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope… I am NOT talking about social media. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
November 14, 2022
I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From there, I will give you a roadmap for tapping into your resources to prime your show’s format for monetization and share various ways to monetize your show above and beyond packing it full of ads and turning off your listeners. Come discover several, less-obvious ways to monetize your podcast platform and optimize the return on investment with every episode. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
November 7, 2022
I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast’s website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of these positive drivers for SEO are super easy to take advantage of, once I let you in on a few simple tricks. So, first I will explain these SEO drivers and then I will give you habits to incorporate into your podcast workflow and your website content that will really help you take advantage of these concepts. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!
October 31, 2022
You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I’ll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast website specifically–including the essential content elements that any podcast’s web presence should include. Plus, I remind you to make your podcast’s website mobile-friendly and share a few best practices on what NOT to do. And, I will end by recommending a tool that makes accomplishing all of this for your show ridiculously easy. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
October 24, 2022
Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for your content, and also the best content for your keywords. Next, I will run through optimizing your podcast’s general hosting account settings for discoverability and share my method for putting together SEO-friendly episode titles and descriptions. And, I will end this Podcasting 101 topic with some final SEO thoughts–and, spoiler alert–they aren’t from me. Listen in and let's do this...!
October 17, 2022
I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever. Then, I will encourage you to cross your T’s and dot your I’s with some due diligence checks for the name you land on. Then, I’ll remind you not to let your search for the “perfect” name deter you from getting your show off the ground. And, I’ll end with thoughts on whether or not you should ever change your podcast’s name. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!
October 10, 2022
For my next Podcasting 102 topic, let’s work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have used for my own shows or suggested for clients over the years, so that you can have an initial grab bag of ideas for including solo content in your podcasting. Then, I will end with suggestions for capitalizing on your solo content by incorporating it into other efforts you are already making and content you are already producing to build your brand’s exposure. I will help you figure out how to make it all work together. Listen in and let's do this...!
October 3, 2022
For my next Podcasting 101 topic, I am going to dive into how to keep your solo episodes within the scope of your subject matter, so as to not overwhelm your listeners. First, I will discuss keeping your listeners in mind when deciding how detailed into the weeds to go in your solo content. But, I will also explain why you have to keep YOURSELF in mind when deciding on how detailed to go in your content prep. And, at all times, you must avoid making a solo episode too focused on yourself. So, I will go over that with you, as well. And, I will have one more final note for you that just may be the most important thing for you to keep in mind, when you get ready to hit that microphone. Listen in and let's do this...!
September 26, 2022
For my next Podcasting 101 topic, I want to switch gears from talking about guested episodes to having great solo episodes. First, I’ll begin with reasons why incorporating solo episodes into your podcasting endeavors can help boost your brand so powerfully. Plus, I’ll share some thoughts on why, with a solo episode, it is more important than ever to give it a good structure. And, I will dive into how to then structure your episode’s content for that best episode flow. And, I’ll end with a quick final note on keeping your episodes within the scope of your topic, which will lead you into next week’s episode. Listen in and let's do this...!
September 19, 2022
Let’s amp up these guest-related lessons to Podcasting 102! Today, I am reviewing with you how I have learned to create great interview moments over the years. And, that begins with how you start the interview in the first place. Then, I will take you through recognizing those moments of uniqueness, relation, or difference (whether prepped for or spontaneous) and discuss how to utilize them. Then, whether deciding to work a hard pivot into the conversation or to let a question go, I will help you navigate how to keep your interview flowing naturally. Finally, I will end with just that: how to end your guest interviews. Listen in and let's do this...!
September 12, 2022
Let us head to the next station stop on this guest interview track and finally get into discussing the interview itself! I’ll start off this next Podcasting 101 topic with one of my NUMBER ONE rules when it comes to pretty much anything–and that includes having a good interview. Then, we will step through the basic process of interviewing a guest: introducing them and getting things started, navigating through the conversation, and finally, ending the interview. And, this episode is also the perfect time for me to share one of my favorite analogies: The Road Trip. Listen in and let's do this...!
September 5, 2022
I’m going to continue helping you become the BEST podcast host for your guests that you can be. And, on this Podcasting 101 episode, I will focus with you on preparing the content for your guest interviews, starting with the decision whether to send boilerplate questions to your guest ahead of time. Plus, I will reveal the two questions I always recommend that you ask guests before you interview them. Then, I will take you through my process of researching your guest, preparing your topic points, and organizing your questions to maximize the flow of your conversation. And, I will also share with you the two particular elements I want you to be looking for when you are researching your guest in the first place, so you can create great moments in your interviews. Listen in and let's do this...!
August 29, 2022
For my next Podcasting 101 topic, I’m going to help you prepare for your guests by taking you through the four main steps of the process. First, where do you find them? Then, once you’ve found them, what are the best ways to approach them? And, in terms of scheduling your guests, I’ll cover two opposing schools of thought. (Who knew such a simple step could cause so much controversy?!?) And, last, I’ll walk you through the instructions you will want to provide your guests, so they can best prepare themselves for your recording session. In this episode, I will take you from discovering great potential guests through to the final instructions you’ll share with them as you hit that record button. Listen in and let's do this...!
August 22, 2022
Let’s dip into sizzle reels for my next Podcasting 102 topic! A good sizzle reel can open the door that brings your show to the next level–both in terms of audience growth and partnerships. So, I’ll first go over with you what a sizzle reel even is and when you might need one. Then, I’ll review the basic nuts and bolts of a sizzle reel and discuss how to repackage your same core sizzle reel for multiple purposes. And, I’ll end the episode with a few examples of how and when I’ve used them over the years, so you can think of how to bring a sizzle reel into your podcast branding toolbox. Listen in and let's do this...!
August 15, 2022
For my next Podcasting 101 topic, I’ll dive into defining your ideal listener. Knowing the people who are listening to you (and who you WANT to be listening to you) is critical in deciding the content to present on each episode and also for presenting yourself and your show to the right potential sponsors, partners, and guests. So, it is critical to think about who you are creating your show for–both in initially developing your show and when you are evolving it over time. As a natural continuation of my last lesson on your podcast being all about your listeners, on this episode, I’ll break down how to define the ideal listener of your own show. Listen in and let's do this...!
August 8, 2022
For this next Podcasting 101 topic, I want to make it SUPER clear that the most important focus for your show is how well you are making it all about your listeners. It’s a key concept that you need to apply to all aspects of your show if you want to see good audience growth. And, in this episode, I’ll be honing in on 4 fundamental areas of consideration: picking your guests, figuring out when during the week it’s best to release your episodes, which sponsors to partner with, and what resources you can make available to your listening base for reference after the episode. Along the way, I will give you loads to think about in terms of YOUR listeners and how to make your show truly geared towards them and audience growth. And, I’ll even share one of my favorite quotes of all time, because the advice it conveys is simply fantastic. Listen in and let's do this...!
August 1, 2022
For my first Podcasting 102 topic, I’m going to dive into a Jaime-ism for audience growth known as my disciples lesson. Remember when I had you examine your ecosystem back on Episode 35? Well, those lists you made were an effort to uncover launch partners, potential guests, monetization opportunities, and more. Well, today’s lesson on creating disciples for your show is a cornerstone to ALL of those opportunities. Organic, word-of-mouth growth is STILL the best way to grow your audience and build your relationships; but, that doesn’t mean that growth has to be slow. My advice today can be a booster shot for your organic growth opportunities and will be a concept I revisit with you for a LOT of various future lessons. So, you will really want to lean in today. Listen in and let's do this...!
July 25, 2022
For my next Podcasting 101 topic, I am discussing the conundrum of finding the balance between sharing your life with your listeners and OVERsharing your life with your listeners. First, I’ll cover why it’s especially important to strike this balance when creating content as a podcast. Then, I’ll reveal where the danger lies in oversharing on your show. And, I’ll end with a simple share of my own: my three rules of thumb to help you find the right balance in what to share on YOUR podcast. Listen in and let's do this...!
July 18, 2022
For our first Podcasting 101 topic after taking you through the launch process, I’ll share my initial thoughts on having a show with co-hosts–whether you are starting a new show and want to find a co-host to work with from day 1 or you already have a show and are interested in bringing a co-host into the mix. First, I’ll go over a few key ingredients that make for a good co-hosting situation and methods for finding the right person to partner with. Then, I’ll review some tips on working with your co-host–both strategic and technical. Listen in and let's do this...!
July 11, 2022
In Part 4 of this series of episodes, The Technical Side of Launching, I will take you through the final two steps of the process: publishing (creating your podcast’s hosting account) and distribution (submitting your show to the podcast player platforms). First, I’ll explain the purpose of your podcast’s hosting account and cover the basics of setting it up for your show. I’ll include advice on how to optimize your account to maximize your podcast’s discoverability. Then, I’ll break down your podcast’s RSS feed URL (essentially, its address on the internet) and how you submit your RSS feed to the podcast players, so your show can be heard on all the platforms. Break out those fireworks, because it’s launch time!! Listen in and let's do this...
July 4, 2022
In Part 3 of this series of episodes, The Technical Side of Launching, I’ll cover for you the two pieces of content required for you to submit your show to the platforms: your trailer track and your show art. I’ll begin with a bit of history of the trailer episode, so you can understand the purpose behind it. Then, I’ll share the two options people typically consider when deciding on how to introduce their show to the world, along with two other approaches I’ve developed launching dozens of podcasts over the years. Next, I’ll turn towards tips on your show art, beginning with the main specifications required by the podcast platforms, so yours isn’t rejected. Then, I’ll guide you through several considerations for the design of your show art–both what to do and mistakes to avoid. Plus, I’ll share my thoughts on the debate of having your own image as part of your show art or not. When is it important to show your face, and when is it perhaps a waste of your graphic real estate? And, finally, I’ll help you find resources to secure your own show art. It’s another episode chock-FULL of tips to help you podcast your brand in the best way for YOU! Listen in and let's do this...!
June 27, 2022
In Part 2 of this next series of episodes, The Technical Side of Launching, I’ll cover for you both various methods of recording AND how to prep your space for optimal sound. I’ll begin by explaining how your recording options split into two basic categories: hardware versus software. And, in terms of the software, I’ll run through the three different types of software options: your editing program, your connection software, and standalone recording program–also touching on the pros and cons of single track versus a multi-track recording. And then, yes, in this episode, I will FINALLY be covering the “Where” side of your setup with tips on choosing the best space and then how to optimize it for your sound. Plus, I’ll reveal my most critical point about the recording process and share tips for handling sound issues in real time while recording. This episode is chock-full of recording session know-how. So, listen in and let's do this...!
June 20, 2022
In Part 1 of this next series of episodes, The Technical Side of Launching, I’ll be diving deeper into the first two parts of my roadmap of 8 steps involved in the technical side of launching your podcast: Equipment and Getting Connected for Remote Recordings. I’m sharing with you details on the equipment you’ll need to launch your podcast (the HARDWARE side) and providing suggestions on how you can connect for remote recordings (the SOFTWARE side). I’m going to explain how to get yourself set up technically for various typical recording scenarios: solo, remote, and in-person. Check the show notes for the link to my Equipment Guide and follow along with this episode, so you can make the most informed decision for your show’s format and yourself (including based on your budget.) Listen in and let's do this...!
June 13, 2022
Now that we have fully explored the conceptual side of your launch, we are getting into our next series of episodes: the Technical Side of Launching. And, in this Prelude episode, I’ll give you a top-to-bottom run through of the process, so that you have a clear idea of how it all works from start to finish. I’ll start with a review of the equipment you need and methods for recording your show and take you all the way through getting your podcast launched and distributed on the major platforms–covering 8 main steps in all. And, if you’ve already launched your podcast, let this episode be a double-check of whether you missed anything important. Then, in the episodes to follow, I’ll take you into a deep dive on each of these steps as we complete the technical side of your launch. Listen in and let's do this...!
June 6, 2022
In Part 5 of my initial series of episodes, Thoughts Before Launching: The How, I begin with describing the two most common types of show formats. But, we won’t stop there! I’ll then share with you several other options beyond just those two most popular ones. And, I’ll present the possibilities to you by shedding light on which formats work really well as full episodes versus those that lend themselves more to being used as segments. Plus, I’ll include a BUNCH of examples (also linked in the show notes for you), so you can hear how others have brought these formats to life. Listen in and let's do this...!
May 30, 2022
In Part 4 of my initial series of episodes, Thoughts Before Launching: The When, we’ll talk about how often you should plan on releasing your episodes–starting first with one of the most common misconceptions. Then, I’ll shed some light on what goes into the craft of podcasting, when it makes sense to increase your frequency, what you need to anticipate and prepare your podcasting process for, and balancing your own plate with your audience’s expectations. Listen in and let's do this...!
May 23, 2022
In Part 3 of my initial series of episodes, Thoughts Before Launching: The Who, I guide you through taking a close look at your relationships and connections to figure out who can best help you establish your podcast as you’re getting off the ground and who can help grow your show over time and how. I’ll break down the 5 categories of your ecosystem, helping you think through who belongs to yours, while you make some lists as you listen along. Then, I’ll shed light on how to mine those lists to discover the opportunities that might exist for you, your show, and your brand. Listen in and let's do this...!
May 23, 2022
In Part 2 of my initial series of episodes, Thoughts Before Launching: The Why, I’m going to take you through one of my very first exercises I do with new clients when developing their shows: My Mirror Exercise. We all should know why we are podcasting; but, did you know there are actually TWO sides to that very important question? Listen in and let's do this...!
May 16, 2022
In Part 1 of my initial series of episodes, Thoughts Before Launching: The What, I wanted to start you off with my #1 piece of advice when going into podcasting your brand: do NOT make your show one long sales pitch. In other words, no infomercials, please. Listen in and let's do this...!
May 16, 2022
Producer Jaime hones in the theme of this show, transitioning to Podcasting Your Brand–a show that will provide you with the learning lessons to podcast YOUR brand. And, she starts with some quick, but seriously powerful tips on how to build the foundation of a successful podcast. This sizzle reel of clips are from some of Producer Jaime’s various recent guest appearances on shows where she was invited to discuss podcasting and the journey of her career. Take notes on her quick run through of tips, as she touches on the correct order of a podcast launch, naming a podcast, the two technical pieces you need to submit your show to all the podcast players, and common mistakes that cause people to quit. Come learn from Producer Jaime’s extensive experience building brands through the power of podcasting! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on…
May 9, 2022
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Season 1: Business in the Bedroom

Today, I'm going to open up the curtain once again on my own entrepreneurial journey and share my recent Key Note Address! The Palm Beach County School District recently asked me to be the key note speaker for their virtual National Entrepreneur's Day event on November 16th. Well, with that key note, I was walking the walk that I talked about in the last episode--that when people see you, STEP UP. So, I'll let you be the judge on how I did! You'll hear me trying to tackle two intentions with this key note address: 1) getting young entrepreneurs jazzed about the journey and the experiece of building your own business by sharing my own journey, and 2) giving a quick course on launching a podcast. And, I'm sharing this also so that you can imagine all the potential impact that my doing this particular presentation in front of that audience of small business owners had for MY business. And, THAT's why I'm such a proponent of getting out there. Listen in, and let's do this...!
December 6, 2021
I'm going to share with you my NUMBER ONE branding and business growth strategy that was an absolute gamechanger for me--attending conferences. And, there are different strategies and benefits you can utilize, depending on how you are going to that conference--as an attendee, a speaker, or with a media pass. I've packed this episode with lots of tips to help you find the right conferences to go to, decide how you want to show up, and to maximize your time while you're there. Plus, I'll mention examples of how attending conferences has boosted my own entrepreneurial career, providing links to several examples in the show notes. And, I'll end the episode by including a clip from Episode 3 of my other show--the Podfest Podcast. My co-host, Glenn, and I discussed this strategy and how we have (both individually and through projects together) attended conferences over and over again to keep leveling up, and it has proven to simply be revolutionary. Listen in, and let's do this...!
November 15, 2021
We are going to swing back to the subjectmatter from two episodes ago and dip into even more of Google's suite of apps and tools. First, I'll start with a deep dive into some of the other Google apps that I love, aside from the big three of Docs, Sheets, and Slides. Then, I'll share some quick mentions of other apps I've found useful--though I use them less often. And, we'll end with other Google tools I haven't really used, yet, but want to explore in the future. They look pretty cool, so I want to put them on your radar, in case they would be really useful for YOU! And, of course, these apps provide the same benefits as the ones I highlighted for you in Episode 27--real-time collaboration, auto-save, etc.... And, did I mention again that these are also free? Because, they are also FREE. Soooo... you're welcome--again, lol. Listen in, and let's do this...!
November 1, 2021
Whether you are promoting your brand to new clients, potential new investors, or other partnership opportunities, you need to showcase your sizzle! So, on this episode, I’ll start by 1) silencing any resistance you may have toward self-promotion. The mindset is often the first hurdle, after all! Then, I’ll cover the essentials of both 2) presenting your story and 3) creating a snapshot of your portfolio that shines--YOUR SIZZLE! And, I'll wrap up the episode with 4) how you put all of that together in pitching your sizzle to match the other person's needs and close those deals. Listen in, and let's do this...!
October 18, 2021
Already have a Gmail account? Guess what?!? You have a whole suite of powerful extra FREE tools at your fingertips! These free Google tools you likely already have access to really helped me as I was going my business on a bootstrapped budget; and, they can help you, too. With the Google tools in your account, you can bypass the need for Microsoft Office, collaborate with your team in real time, create professional-looking infographics and PDFs, and so much more. And, did I mention they are free? Because, they are FREE. You're welcome!! Listen in, and let's do this...!
October 4, 2021
After creating a side hustle in order to make ends meet, the next phase of business growth can be fueled by creating wrap-around services for your CORE business. After all, your ultimate goal is to build up that core business as your full source of income. So, by creating these wrap-around services, you will move your resource for extra income away from the lane that your other side hustle is driving in to the same lane and customer base as your core services. Thus, you'll now be leveraging your core client base for additional revenue streams--thus, continuing to further tip the scales toward having your business be completely the thing you REALLY want to focus on! So, let's run through how I did that and a couple of ways you can do that, too... Listen in, and let's do this...!
September 20, 2021
I hope y'all enjoyed a Labor Day weekend that was both productive AND restful... If you recall, Episode 20 back in June was a VERY special episode, because I opened up the pages of my then new, beautiful grey, personal business journal and shared my recent entries and the lightbulb reason WHY I wanted to share them with you on this show. And that reason was because I wanted to illustrate in big bold letters the heart song that happens when you work toward making your living from your life's passion and go from being a dreamer to being a doer. Well, here I go again, breaking my journal back open and pouring out more real-life motivation for you... Listen in, and let's do this!
September 7, 2021
As you're building the main portion of your business, you may have to support that effort with ANOTHER side hustle--especially if you have left or are leaving your 9-5 (or are open to other 9-5 options). You can typically create a side hustle for your side hustle in two different ways: 1) side work or 2) side products. Side work involves banking on your other marketable skills; whereas side products involve becoming a seller for a pre-established product line. Today, I'll explain how I built my side hustle's side hustle utilizing the first option and parlaying my basic digital marketing skills into a learning opportunity that also provided an extra paycheck. Then, we'll dive into a couple of suggestions for selling side products. Listen in, and let's do this...!
August 23, 2021
One thing we are guaranteed to never get back is our time. When you begin to outsource, as discussed on the last episode, you definitely get some of your time back, for sure. But, if you're anything like me, you are very prone to still saying yes to too many things and filling up your time. While working on building that mental muscle of giving yourself permission to not say yes to EVERYTHING, we can definitely start to work on some time management. So, today, we're going to focus on two techniques I have taken on to protect my time and run through how I've used them: time blocking and auto-schedulers. Listen in, and let's do this...!
August 9, 2021
As we move forward now beyond my initial twenty tips recap, let's start to think BIG!! As you build your business, you are going to reach successes that cause you to have the great problem of too many clients to handle yourself. In fact, if your business model is anything like mine, then profitability RELIES on it being able to scale with other people helping greatly contribute to the work. SO, I wanted to share my approach to deciding how to begin outsourcing your work: my bucket approach! Listen in, and let's do this...!
July 26, 2021
Welcome to a special episode of Business in the Bedroom! The show has now reached 21 episodes. That's right... This show is old enough to legally imbibe, lol!! In celebration, we are taking a look at the best tips from the first twenty episodes. I asked my Production Assistant over at the Florida Podcast Network, Amber, to use her journalistic skills and choose the highlights from each episode, including how to define your why, multitasking your business and your social life, SEO key points, and so SO much more!! Journey with me down this memory lane powerhouse and jumpstart your business in the bedroom. Listen in, and let's do this...!
July 12, 2021
This is a VERY special episode, because it is really going to illustrate in big bold letters the heart song that happens when you work toward making your living from your life's passion. I'm opening up the pages of my personal business journal and sharing my notes from the last week and the lightbulb moment that made me realize I REALLY need to share these notes with you. Then, after that, I'm going to share some feedback from one of my favorite humans, Joy, who is also a listener, friend, and podcast client, as her comment just really nailed why I get on this microphone every other week. Then, I'll remind you of all the wonderful ways you can join in this conversation as you go from being a dreamer to being a doer. Listen in, and let's do this...!
June 28, 2021
How do you capitalize on getting your brand out there using networking's secret sauce while also keeping your side hustle hidden behind a veil and protect yourself at your current job? Well, I'll first discuss electronic security and how being aware of your surroundings on- and offline can help save your current paycheck. Then, I'll turn more specifically to social media and share just why my Facebook friend requests currently stand at a VERY long waiting list. After, I'll run down how maintaining peak performance at your current job is super key while also planning for your independent future. And, at the end, I'll remind you of how that dance will prove totally worth it when you reach your goal. Listen in, and let's do this...!
June 14, 2021
Networking is key to overall business growth in SO many ways--from helping you navigate your industry's pitfalls through finding new clients and team members, and more. I'll first illustrate its superpower by comparing networking to a story I've often shared with clients and in my Dreamers Become Doers rooms on Clubhouse--a story you're probably already familiar with. But, this superpower comparison must really resonate, as my followers have begun sharing it around Clubhouse, too! Then, after illustrating networking's superpower, I'll reveal its secret sauce--along with a few other ingredients needed in the mix to ensure your success. At the end, I'll tell you the story from my own life that lead me to realize both networking's superpower and the secret sauce that makes it work. And, all of that will lead to my own BIG announcement!! Listen in, and let's do this...!
May 31, 2021
Building your business into having a great team can make SUCH a difference in propelling your brand to new heights. But, as a solopreneur, how do you get there?? Well, before we discuss the FINANCES of that growth, let's start on this episode with first laying the groundwork and focusing on your business' processes. We will look at those pieces of your business that make the most sense to scale--both in terms of serving your client life cycle and your internal business administration. Then, we'll discuss translating those tasks into process flows for eventual training your new team members and scaling your business. Listen in, and let's do this...!
May 17, 2021
Have you ever experienced a week where the AMAZING highs and wins you've scored in your business were as big in scale as the lows and losses that railroaded your PERSONAL life immediately thereafter? That was my week. And, I had to figure out how--through all the devastating news and circumstances--to still show up for my clients, my team, and also myself. It was a forced masterclass in balance I had to navigate in real time. Today, I'll share how I got through it and how you can prepare yourself to meet those moments in your own life head on. Listen in, and let's do this...!
May 3, 2021
What DOES go into a contract to CYA? Though I'm not a lawyer, I've had to deal with contracts a LOT. So, I'm going to give you a super linear breakdown of my own contracts from top to bottom. I'll start off with all the identifiers I include to make it crystal clear which business entities (including my own) are involved. Then, I'll circle back to those proposals and scopes of work that we've covered and let you know what information you should pull from them into your contracts. Then, VERY much in keeping with covering your backside, I'll let you know some of the basic, boilerplate stuff, you should make sure YOUR lawyer puts into all your contracts. And, last but definitely not least, I'll make suggestions on how to handle the process of securing the other party's signature and make it all official. Listen in, and let's do this...!
April 19, 2021
I'm going to take a look now beyond attracting and closing new clients and talk about getting that sh*t in writing. At the very top of the episode, I'll take a quick minute to share my recent discovery of the joy that is Clubhouse and how you can hang out with me on there. Then, I'll start the discussion of getting everything in writing by sharing a horror story from the ghosts of my business' past. And, I'll give some clever ways of getting things on the record with your clients. Plus, I'll share what I consider when deciding whether to throw caution to the wind with a client and just act. Listen in, and let's do this...!
April 5, 2021
SURPRISE! Today you get a lucky Episode 13! Since I had SOOOO much to say when I sat down to record the deeper dive into Decoding SEO part 2 for Episode 12, I decided to split it up. (Who wants SEO fatigue, amirite? You're welcome!) So, on this part 3, I'll first go through other practices for keeping your site fresh and updated. Then, I'll go beneath the surface on key notes about site links. Finally, I can't help but also point out a few important things to definitely NOT do. Then, I'll end by answering a listener question on SEO for podcasting. Listen in, and let's do this...!
March 22, 2021
Today we are going beyond knowing the basics of SEO, which we covered in part 1, and are diving into the details on part 2. First, I'll give you info on one of the major tools you can add to your arsenal for improving your website's SEO: Google Analytics, including some key ways to use it. Then, we'll take a deeper look at site relevancy and finish with a couple more notes about link backs. Listen in, and let's do this...!
March 22, 2021
BOTH of my Business in the Bedroom episodes in March are devoted to helping you decode the power of SEO. Today is part 1, where I'm going to first cover the basics. After defining SEO and laying out why Search Engine Optimization is critically important, we'll then take a look at some key initiatives of this longtail effort: your website's structure and framework, your site's design, and moving the levers of your site's relevancy to certain Google search terms. Listen in, and let's do this...!
March 8, 2021
Let's piggy-back off of our sales springboard from the last episode and dive into pricing yourself. While learning to discover a potential clients' pain points will help you close sales, strategizing the price point of your proposals is just as important. There are 5 key factors to figuring out how to do this right for you and YOUR business. So, I'll lay them all out for you today and help you find YOUR pricing sweet spot. Then, I'll finish up with a fact about pricing yourself that turns everything upside down and will absolutely blow your mind. So, hold on to your hats. Honestly, if you want to build your own independent business, you CAN’T miss this episode. Listen in, and let's do this...
February 22, 2021
I'm going to dive into my NUMBER ONE rule when it comes to sales. This is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way. Then, we'll go through a couple of case studies and samples that help illustrate not only the point, but also its true value. Today's episode is all about sales, sales, sales! Listen in, and let's do this...
February 8, 2021
Thanks for joining in for the launch of Business in the Bedroom - A Bootstrapper's Guide to Doing It. I'm your host, Jaime Legagneur, and, I've built my business, Flint Stone Media, from MY bedroom as my passionate pursuit of making OTHER people's dreams and goals come to fruition. Normally, this show will be delivered every other week on Mondays. But, on this recap of the launch, I'll share some feedback from fellow listeners and highlight clips. So, if you missed any of these initial 8 episodes, you'll be motivated to go back to start before catching Episode 9 on Monday. Then, at the end, I'll remind you of all the ways you can jumpstart your OWN business by interacting with me and the community around this show. Remember to
February 4, 2021
The motivation and challenge to get past your brokest days of building a self-funded business can lead you down some dangerous self-sacrificing paths. And, the risk of burnout can be SEVERE--both physically and to your business. So, I'll begin with an honest look at those risks and share what the repercussions of my own burnout were. Then, after convincing you to take self-care seriously, I'll tell you what to do with any resulting baggage of guilt. And, we'll finish up the main meat of the episode by covering what self-care looks like. Last, I'll close out the final launch episode of this podcast by discussing a new way you can interact with me and the community around this show. As our Dreamers Become Doers movement continues to grow, you'll be able to gain extra tools for yourself and your OWN business along the way. So, listen in and let's do this...!
January 25, 2021
When building a business on a shoestring budget, you have to get VERY creative in how you gain everything you need for your business to grow--everything from general business advice you can't yet afford to pay for through getting your hands on tools and equipment. I'll start by giving some guidance on how you can evaluate YOUR business to determine what to try to cross off, first. Then, you and I are going to dive into my three pillars of cutting corners. And, I'll finish off the episode giving you a few more general quick tips on surviving your broke days. Listen in and let's do this...!
January 25, 2021
I'm going to talk about the reality of what you're diving into in building a self-funded business on a shoestring budget. All of that time you are dedicating toward your passion project is time that you COULD be using to do other, regular life things--like sleeping, shopping, relaxing, or whatever. I'll share creative ways to multitask and help you define priorities. Then, I'll dive into how to handle those sticky situations where you have to disappoint people, because you can't be in two places at once. And, I'll discuss what to do with that big old bag of guilt. Listen in and let's do this...!
January 18, 2021
Building and managing your online portfolio and reputation takes work--oftentimes a LOT of work, and you may not be able to afford to outsource any of it, yet. I'll dive into three key skillsets I recommend you try to learn on your own, regardless of what kind of business you are building. And, I provide tips on how to learn these skills and advice on how to draw the line on taking care of a task yourself vs. contracting it out to a specialist. And, towards the end, I'll share a key thought that brings it all home. Listen in and let's do this...!
January 18, 2021
How do you represent yourself ASIDE from online samples of your work? Even if you are building a business out of your bedroom--even if you are wearing pajamas at EVERY turn--you still need to be professional in every way. You truly do only have one chance to make a first impression. So, from emails to Zoom calls and a few extras in between, we are going to chat a bit about what being professional from your bedroom means. Listen in and let's do this...!
January 11, 2021
This episode is the perfect time for me to lay out some of my background experience and career timeline, so that you can get to know my frame of reference better. Then, I'll discuss how to go about creating your online portfolio, so you can let your digital reputation shine. If you want to be AT ALL serious about asking people to turn their hard-earned money over to you for goods and services, then YOU need to show that your work is worth it. So, I'm going to dive into how to curate your portfolio to manage your online reputation and attract potential customers. Listen in and let's do this...!
January 11, 2021
Just like there's no one who can motivate you quite like yourself, you can just as easily be your own worst critic. On this episode, I'll dive into why we do this to ourselves and what to do about it, so you can get out of your own way. Listen in and let's do this...!
January 4, 2021
I'm your host, Jaime Legagneur, and throughout this show, I want to find out all about YOU and what business you have going on in YOUR bedroom and create a real solid think tank for you on this crazy journey that so many of us are going through. So, for today, we are starting off this show by Defining your Why. And, this is my favorite piece of advice to share, because it can apply not only to just whatever you are doing as a business, but to literally EVERY choice you make that requires effort--losing weight, raising a kid, playing a sport, applying for scholarships, whatever... This lesson applies to everything. So, it's a great place for you and I to start. Listen in and let's do this...!
January 4, 2021
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