Blender Business Show Episode 1: Parlaying Your Podcast into Creative Revenue Streams – BONUS REWIND!

By Jaime Legagneur

Where Business and Media Mix

Notes About this Episode

“How do you turn your marketing efforts and partnerships into additional profits?”

Recycling or repurposing your content is a fantastic strategy to get more juice out of your content creating and marketing efforts. But, how can you not just RECYCLE content, but really FLIP it in such a way that you create new partnerships and opportunities to increase both your audience reach and your bottom line? Well, you have to get VERY creative and oftentimes think outside the box. WHO can you partner with to advance the reach of your content? How can you build in leverage that creates opportunities for others to be a part of your content while also creating a profit center for YOU?

This week, I’m going to introduce you to my friend, Alex Sanfilippo of PodMatch, with our conversation about creative revenue streams related to your podcast. And, it all has to do with squeezing out every last drop of your show’s marketing potential–not just by creating content partnerships, but by furthering those partnerships into profit centers. Listen in…

Links for Blender Business Show Episode 1 (Creative Revenue Streams):

Link to Sound File for Sight Impaired: Click Here

Host: Producer Jaime (“Jemmy”) Legagneur | Follow me on Instagram: @FlintStoneMedia | Follow me on TikTok: @ProducerJaime

Guest: Alex Sanfilippo of PodMatch | Podcasting Made Simple – Alex’s Podcast

Event Link: Podcasting Made Simple Live (Alex’s next event, which Producer Jaime co-emcees, is coming up THIS Thursday, July 17th!)

Research Link: Article from Intuit Mailchimp, “Content Repurposing Tips”

Research Link: Article from ClearVoice, “Maximizing Reach Through Strategic Content Partnerships: Insights for Marketing Leaders”

Research Link: Article from ELG Insider, “The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership”

Research Link: Article from Shopify, “9 Small Business Collaboration Ideas To Boost Sales and Reach”

Bonus Rewind Original Episode: “Podcasting Your Brand Episode 67: Creative Revenue Streams, with Alex Sanfilippo”

The Blender Business Show – Where Business and Media Mix!

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Listen to Producer Jaime’s Show About Podcasting: Podcasting Your Brand

Listen to Producer Jaime’s Show About Owning a Small Business: BITB

—————–

Production House: Flint Stone Media

Copyright of Flint Stone Media LLC 2025.

Season 1:

In this week’s bonus episode, I’m turning the reins over to my son, Jordon, to be my guest host. He is a 13 year-old comic book buff. So, while on our last episode, you got to meet comic book writer Paul Eza and hear our conversation about common content creation pain points, I thought it’d be a fun treat to have a bonus conversation with Paul lead by Jordon to discuss the comics he writes, how he’s navigating the comic biz, and about comic history and culture in general. Listen in…
This week’s Sticky Note by Producer Jaime comes from Episode 9 of the Blender Business Show, “Common Content Creation Pain Points with Paul Eza from Acorn Comics.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together.
“How do you realistically maintain your content creation as a busy business owner?” Let’s talk today about what content pain points you may be experiencing and how to overcome them. We’ll start by exploring some common content creation pain points that many small business owners experience. Then, I’ll introduce you to Paul Eza–the Founder of Acorn Comics. Aside from working to get his comic books off the ground, he is also a husband and father, and his fulltime job is as an attorney, mediator, and litigator. So, it’s safe to say that he’s a busy guy who already has his hands full before trying to figure out how to promote his comic books. And, in my Sticky Note segment, I’ll help you solve one key pain point of content creation–finding the time to create your content. Listen in…
This week’s Sticky Note by Producer Jaime comes from Episode 8 of the Blender Business Show, “Principled AI Use with Ulric Musset from Marblism, Plus Making Your Business AI-Proof.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together.
“How do you maintain your integrity when using AI to build your content and grow your business? AND, How do you make your business AI-proof?” First up, I’ll walk you through the initial benefits and challenges that small businesses need to think through when considering adopting artificial intelligence into their processes. Then, I’ll introduce you to Ulric Musset, the founder of Marblism. He and I will discuss their suite of AI assistants and how you can use THIS kind of AI to scale your business. And, I will dive deeper into how you can use AI with integrity.
This week’s Sticky Note by Producer Jaime comes from Episode 7 of the Blender Business Show, “Philanthropy that Connects with Your Customer Base.” Our Sticky Notes are a pairing of our Clip of the Week and the final segment of our main show, the Blender Business Show, when Producer Jaime dives deeper with her thoughts on a particular idea from her conversation with this week’s guest. Listen in…
“How can authentic philanthropy help build your business?” We’ll begin this episode with a look at what philanthropy is and how it can contribute to your business’ growth. Then, we’ll welcome Virginia Sinicki of the KVJ Show to illustrate how she and the rest of the KVJ Show crew have been focused on philanthropic work through their mission of KVJ Cares and how this effort has bonded them to their local community. Then, in the Sticky Notes, we’ll take a look at ways you can best implement philanthropy into your business growth plan and how authentic intention towards helping others CANNOT be compromised. Listen in…
The TOP minds of innovative business and creative media worlds join Producer Jaime–an award-winning podcast producer and host and a small business owner for more than a decade herself–on the microphone every week as her guests to break it all down for you. Listen in, learn more, and join the conversation today that will optimize YOUR blend of business goals and media initiatives! Listen in…
This week’s Sticky Note by Producer Jaime comes from Episode 6 of the Blender Business Show, “The Power of Organic Branding with Jason “JaFLEU” Fleurant.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together.
“What Happens When Your Branding is Created from a Truly Real and Organic Place?” I will introduce you to Jason “JaFLEU” Fleurant, Founder of Exhibit Treal Studios and creator of Treal Toonz Animations. Our conversation not only discusses how one area of your content can fuel a different leg of your business, but also reveals his journey of organically growing and developing a strong brand.
This week’s Sticky Note by Producer Jaime comes from Episode 5 of the Blender Business Show, “Networking to Level Up Your Business and Content Creation.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together.
“How Can Networking Help You Level Up Both Your Content AND Your Business Growth?” Our examination of how networking can help you level up starts by first breaking down what networking is and then commenting briefly on the recent evolution that networking has seen. Producer Jaime will then get into both the superpower and the secret sauce of networking. In her Sticky Note segment, she will dive into various ways that you can network. And, then, she will discuss the best ways for you to prepare for certain types of networking opportunities–first breaking them down into two types–“Hub” and “Spoke.” Plus, Producer Jaime will also share her own trick that you can use, too, to help battle any nerves you may have when in the middle of a networking crowd. Listen in…
How do you find your target audience? This week’s Sticky Note by Producer Jaime comes from Episode 4 of the Blender Business Show, “How to Target the Right Audience.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together.
“How do you find your target audience?” We’ll start there with defining what a target audience is and reviewing two complimentary advantages to properly identifying yours. Then, we’ll go one extra step and differentiate the terms “target audience” and “target market.” Plus, we'll review a case study that perfectly illustrates not only all of this terminology, but also the benefits of having a good strategy behind it. And, in today’s Bonus Rewind episode, you will hear portions of my interview with Laura Mayes–Co-founder of the Mom 2.0 Summit. Our conversation illustrates how beautifully the relationship between your business and your target customers can flow, when you have clearly defined your target audience. Then, I’ll share some tips on how to find and define your own target audience. Listen in…
This week’s Sticky Note by Producer Jaime comes from Episode 3 of the Blender Business Show, “Pre-visualizing Your Way to Better Promo Content.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together.
“What happens when you lead with the end in mind?” Visualizing your end results and then backtracking to create the steps to get there is a critical exercise that can make or break your business. And, this is true on both the macro level when looking at your business goals as a whole and on the micro level of planning each step, iteration, or team member’s contribution. But, the pre-visualization that comes into play within just your promotional work can also be broken down into macro and micro levels. So, what does that look like?
This week’s Sticky Note by Producer Jaime comes from Episode 2 of the Blender Business Show, “Alchemy of Turning Pain Points into Pure Gold.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together.
“What is the easiest way to avoid being salesy?” There are definite risks of being too “salesy”--not only in situations where you’re already in the potential customer’s room pitching yourself, but also WAY before you even get your foot in the door: when you’re creating your marketing content. What you’ll hear this week is my breakdown of my #1 piece of sales advice. And, then, I’ll get into some other basic (but, CRITICAL) must-dos of approaching your sales pitches. Get your notebooks ready, because you’re going to hear all about how to get prospects hungry to hire YOU!
This week’s Sticky Note by Producer Jaime comes from Episode 1 of the Blender Business Show, “Parlaying Your Podcast into Creative Revenue Streams.” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Listen in…
Each week, as the Blender Show Episode is released, you’ll also be served up a mini Sticky Note episode, which will include Producer Jaime’s Clip of the Week and Sticky Note segment! That way, if you want to just have the most important ideas served up to you on a weekly basis (or just need a refreshing recap), you can choose to listen to THIS podcast feed’s quickie episodes. And, if you want to hear the entire episode to really learn so much more (And, let’s be honest… Who wouldn’t?!), hop on over to the full Blender Business Show feed.
“What happens when you blend creative content into your business?” The Blender Business Show is your weekly team huddle where your business goals and media initiatives mix together. Our ingenuity will blend with your small business’ growth initiatives and marketing goals to define a roadmap that helps you grow YOUR emerging brand. The TOP minds of innovative business and creative media worlds join Producer Jaime–an award-winning podcast producer and host and a small business owner for more than a decade herself–on the microphone every week as her guests to break it all down for you.
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