Blender Business Show Episode 4: How to Target the Right Audience – BONUS REWIND!

By Jaime at FSM

Where Business and Media Mix

Notes About this Episode

“How do you find your target audience?”

Before you FIND your target audience, you have to first understand what one is. So, we’ll start there with defining what a target audience is and reviewing two complimentary advantages to properly identifying yours. Then, we’ll go one extra step and differentiate the term “target audience” from the term “target market.” And, I’ll share a case study of a move a company you probably know recently made that perfectly illustrates not only all of this terminology, but also the benefits of having a good strategy behind it.

In today’s Bonus Rewind episode, you will hear portions of my interview with Laura Mayes–Co-founder of the Mom 2.0 Summit–which was previously released in full as Episode 16 of the Power Moms Podcast. Our conversation illustrates how beautifully the relationship between your business and your target customers can flow, when you have clearly defined your target audience.

Then, I’ll share some tips on how to find and define your own target audience. Listen in…

Links for Blender Business Show Episode 4 (Finding Your Target Audience):

Link to Sound File for Sight Impaired: Click Here

Host: Producer Jaime (“Jemmy”) Legagneur | Follow me on Instagram: @FlintStoneMedia | Follow me on TikTok: @ProducerJaime

Guest: Laura Mayes, Co-founder of the Mom 2.0 Summit | Follow Mom 2.0 on Instagram: @Mom2Summit | Follow Laura on Instagram: @LauraMayes

Research Link: How to Find Your Target Audience

Research Link: How to Find Your Target Audience in 5 Steps (With Examples!)

Research Link: Target Audience: Definition and How to Find Your Business’s

Research Link: How to Find Your Target Audience in 5 Steps

Research Link: Steps to Find Your Target Audience

Link: Blender Business Show Episode 2: Alchemy of Turning Prospects’ Pain Points into Pure Gold

Bonus Rewind Original Episode: Power Moms Episode 16 – Building Mom-centric Tech Networks, with Laura Mayes

The Blender Business Show – Where Business and Media Mix!

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Listen to Producer Jaime’s Show About Podcasting: Podcasting Your Brand

Listen to Producer Jaime’s Show About Owning a Small Business: BITB

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Production House: Flint Stone Media

Copyright of Flint Stone Media LLC 2025.

Season 1:

In this week’s bonus episode, I’m turning the reins over to my son, Jordon, to be my guest host. He is a 13 year-old comic book buff. So, while on our last episode, you got to meet comic book writer Paul Eza and hear our conversation about common content creation pain points, I thought it’d be a fun treat to have a bonus conversation with Paul lead by Jordon to discuss the comics he writes, how he’s navigating the comic biz, and about comic history and culture in general. Listen in…
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Each week, as the Blender Show Episode is released, you’ll also be served up a mini Sticky Note episode, which will include Producer Jaime’s Clip of the Week and Sticky Note segment! That way, if you want to just have the most important ideas served up to you on a weekly basis (or just need a refreshing recap), you can choose to listen to THIS podcast feed’s quickie episodes. And, if you want to hear the entire episode to really learn so much more (And, let’s be honest… Who wouldn’t?!), hop on over to the full Blender Business Show feed.
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