Podcasting Your Brand

Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I [...]

Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning [...]

Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship [...]

When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so [...]

No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of [...]

Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up [...]

Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from [...]

Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, [...]

Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with [...]

A cornerstone of a LOT of podcasters’ success plan is monetization. But, how do you monetize your community? Well, it first starts with building that community. Today, I am joined by my [...]