“Podcasting is a budding phenomenon that you’ve probably heard of, but still might not fully appreciate. The easiest way to grasp the podcasting concept is to harken back to the Golden Age of Radio, when families used to gather in the living room to listen to their favorite programs. Podcasts are quite similar, except that modern technology allows us to listen to these programs on our tablets, computers, mobile phones, or televisions. For example, many podcast fans have a favorite show that they listen to during their morning drive to work.
People launch their podcasts for a variety reasons. Many podcasts are stand-alone broadcasts that seek to generate income based solely on their program’s own entertainment or educational value. However, the purpose of this article is to educate you about how podcasting can be a simple, cost efficient, and synergistic complement to your existing business.”