In today’s digital space, brand-building has become increasingly personal, as clients want to get to know (and like!) YOU. In podcasting, we often say that a listener comes for the content, but stays for the host. There may be several shows already out there on your subject matter, but a listener will return to your show over and over, because they like YOU. Well, adding a podcast to your content offerings develops an unbeatable brand loyalty, not only through its limitless reach, but also by allowing both your expertise AND personality to shine through by having your voice heard.
Knowing what goes into making a podcast successfully work for your business can be a bit daunting to figure out, and I’ll help you maneuver the minefield. I’ll start by teaching the basics of show structure and what gear is most essential to launch. Then, I’ll review methods of personalizing your podcast. Next, I’ll relay action items for immediately building your audience from your current network. And, I will end by providing advice on maximizing the return from your podcast beyond basic monetization principles.
If you have an interest in having your voice make you and your brand stand out from the crowd, this podcasting workshop is for you!!