BITB Episode 11: Decoding SEO Part 1 – Knowing the Basics

A Bootstrapper’s Guide to Doing It

BOTH of my Business in the Bedroom episodes in March are devoted to helping you decode the power of SEO. Today is part 1, where I’m going to first cover the basics. After defining SEO and laying out why Search Engine Optimization is critically important, we’ll then take a look at some key initiatives of this longtail effort: your website’s structure and framework, your site’s design, and moving the levers of your site’s relevancy to certain Google search terms.

Remember to send in your specific SEO questions for our deeper dive in Episode 12 by THIS Thursday, March 11th. But, for now, let’s get into the basics of SEO. Listen in, and let’s do this…!

Link to Sound File for Sight Impaired: Click Here

Host: Jaime (“Jemmy”) Legagneur

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Mentioned in the Show: MOZ: What is SEO?

Mentioned in the Show: How To Make Your Website Mobile Friendly

Mentioned in the Show: Website Copywriting: How to Write Copy for SEO

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“Hit it hard. Keep the lights on.” ~Jaime

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